The Two Aspects to Consider for the Success of your Mobile App

Whether it is an iPhone, Android or Windows Phone, mobile app usage is on the constant rise. Mobile apps offer useful functionality to users. Ranging from the note-taking to document-creating, gaming to sports news, photo-snapping to file-sharing, and more, mobile apps satisfy users every need.

There are several aspects that show your mobile app, be it Android, iPhone or Windows Phone app, will be successful. In this blog, we will shed light on two most important aspects that show the prospect of success of your mobile app.

Easy to Understand and Use

Regardless the type of people (age, gender, etc.), they all prefer mobile apps that are easy to understand and simple to use. If possible, the name of the mobile app itself should state what the app offers. Apps that are simple to understand and easy to use, tend to create interest, and make users feel pleased. Most users concern about the app’s functionality rather than its fancy features. Ease of navigation between different features in the app is also a cardinal aspect. Overall, keep in mind that for an app to be successful, it should be easy to understand, easy to use with simple navigation, and compatible with different mobile platforms and devices.

Decent First Impression

A solid first impression makes an impact — people spend just a minute or two to examine a new app. Ensure that the app is easy to discover in the app store. When it comes to searching an app, users want quick results and a confusion-free experience. Your app should be in the proper category, i.e. if it is a productive app, then in productive category, and if it is entertainment then in the entertainment category of the app store. This helps users find it easily. Further, describe your app clearly in the description section of the app store and make sure to include proper screenshots.

As far as the app itself is concerned, keep its design simple and clear; such a design enables the user to navigate all the sections of the app freely.

Aside from design, there are some undeniable continuous changes necessary to attract and keep a user’s attention. Ensure that your app changes its looks, features and contents from time to time; it will keep the users interested and satisfied.

On a separate note, if you want to ensure that your app makes a good impression, test it with the real users before you launch it on the app store. Many mobile app development experts recommend doing this. Real users provide valuable feedbacks that can help eliminate certain drawbacks and make your app better.

If you aim to create a successful app, you should not ignore these two aspects. Whenever you go for Android app development, iPhone app development, or Windows Phone app development, consider the above two aspects, and you will surely have an app that users love.

Have You Considered Android App Development Yet? If Not, Then You Should

If your attention is not towards Google’s Android platform, it perhaps ought to be. As per the report by IDC (International Data Corporation), a business intelligence and market research company, over 84 percent of the total smartphone units shipped in the third quarter of 2014 were running Android. Two years earlier, in the third quarter of 2012, it was only a shade under 75 percent. In merely two years, the market share of Android surged up by almost 10 percent!

The same report also indicates Apple iOS’s market share falling to 11.7 percent in the third quarter of 2014, from 14.4 percent two years earlier. A good 2.7 percent decline in just two years. Microsoft’s Windows Phone so far isn’t making any significant impact, as it owns only 2.9 percent market share.

So what is the outcome of all this data for mobile app developers? It is simple; start innovating for the Android platform.

For a far too long, Android was considered the underdog. Apple’s iOS, on the other hand, was where most of the people went to when they wanted to make money from the app. Now there are a lot of good reasons to go for not only iPhone app development, but Android app development as well.

Landing an app on both platforms will enable you to target a wider audience of smartphone users, which in turn lets you earn more money from the app. If it is difficult to develop an app for both platforms, maybe because of money constraints, then choosing Android platform alone might not be a bad idea. The user base of Android is wide. Besides, Android app development is less expensive than iPhone app development. The app submission and acceptance processes for Google’s Android are also less daunting.

As per a blog on Mashable, Google Play (official store for Android apps) now has more apps than Apple’s App Store does. In the light of this, one can argue, “What are the chances of my app being able to stand out in the sea of Android apps?” Of course, it is difficult to make an Android app stand out among millions of apps, but it is not entirely impossible. Those Android apps, that have good design and great functionality, have a better chance of getting attention from users and media. Therefore, excellent design with purposeful functionality should be the main criteria for Android app development.

Responsive Web Design – The Future of Websites

The growth in the usage of smart devices, i.e. smartphones and tablets, to surf the internet has increased substantially over the past few years. Various groundbreaking market research firms predict that internet traffic through smart devices, especially smartphones, will overtake desktop traffic in the year 2015.

The requirement of how websites should display and function has changed. Several years back, websites were designed and developed with desktop computers in mind. These days, forefront web design and development companies build websites keeping desktop computers as well as mobile devices in mind. Internet users too are expecting that a website is mobile-ready for browsing, and if they do not find it mobile-ready, a negative impression is most likely created in their minds, which certainly is bad for a business. According to various studies, a large number of people have a better opinion of businesses that offer a good mobile experience.

There are different ways businesses can optimize a website for mobile devices like having a mobile website or a separate mobile app. There is also responsive web design, which by the way is becoming rapidly popular.

Let us understand the basics of responsive web design.

What is Responsive Web Design (RWD)?

Responsive web design in short is precisely what it sounds like. RWD allows the website to adjust to how and where it is being viewed. It goes far beyond the website’s layout and effects what is rendered on specific devices, such as a smartphone.

Responsive web design is an in vogue approach of web design and development that focuses on delivering optimal website viewing experience to the users. Website designers and developers achieve this by creating a website that can re-size, restructure and re-display navigational elements and layouts across multiple devices with different screen sizes and orientations.

How Did Responsive Web Design Turn Up?

An independent web designer, Ethan Marcotte was the one who first coined the term responsive web design in his May 2010 article “Responsive Web Design” in the magazine “A List Apart.” Marcotte explains that responsive web design is not a single concept; it is rather a culmination of several techniques to adapt desktop website for optimal mobile experience.

There is a vast difference between responsive websites and mobile websites. The look of a mobile website and responsive website is very different. Another major distinction is that mobile websites use a separate, their own domain or sub-domain. Often, a mobile website’s domain will be The responsive websites do not need a separate domain or sub-domain.

Building mobile websites is cheaper than building responsive ones; however, having a mobile website means owning two domains, which add up to the cost. Further, SEO on both websites — the desktop and the mobile one — also factors toward increased costs. Besides, a mobile website often does not rank well in search engines, and it also does not offer much of the functionality as a desktop website does.

Why is Responsive Web Design Popular?

The problem with mobile websites and mobile apps is that they do not keep up with the new devices with different sizes and formats that keep on emerging in the market. In order for them to keep up, they will require updates from time-to-time (so they can be compatible with the new devices), which in the end prove costly.

Further, mobile websites and mobile apps offer only pared information, whereas users today are expecting much more. According to various surveys, a large number of users think a business’s mobile website should be better than its desktop website.

The high expectations of users have led to mobile-first approaches to web design. This means that web design and development companies should build such websites that can serve both mobile users and desktop users, but predominantly mobile users though. Responsive web design is gaining popularity because it helps serve both mobile users and desktop users with a single website! Because it involves creating only a single website, the cost of developing and maintaining it is also low.

Responsive web design has become a trend for websites, which no doubt will continue in 2015 as well. Investing in a responsive web design is a sensible thing to do if businesses want to serve their users (customers) well and don’t want to go astray from their competition.

Android App Development – Outsourcing can save money, but only if you choose the right company

All the hype of outsourcing Android app development requirements is enchanting entrepreneurs and businesses across the globe by promising exceptional apps at utterly low costs.

“Save on development costs; dedicate more attention towards your business instead of getting your app developed; get custom Android apps as per your precise specifications.”

Can outsourcing app development really save money and get the results you desired? Yes, certainly it can. You, however, must first understand how some Android app development companies hide expenses that could drain your pocket if you are not careful.

Here are some tips on how to curtail the hidden costs of outsourcing Android app development requirement.

Be Wary of the fixed-pricing model

A fixed pricing may sound attractive to anyone as it puts the stakeholder at easy by constraining budgetary uncertainty. Many outsourcing companies unfortunately lure stakeholders into a deal and hit with absurd additional charges later on. Initially, the app development company will quote very low price to build an app; nevertheless, the scope of work will not include all the necessary or important features. Within several months, the money will be exhausted, and the app will be far short from ready.

Victims of such a pricing model often end up in the forbidden ground. Their original outsourced company has already charged them way over the decided fixed-price budget, yet their app is still too short from market-ready. What should such stakeholders do now? Do they give more cash in order to get the app complete? Do they forsake the original company and start from scratch with another company, which may be expensive or has tricks up their sleeves just like the first one?

How can a stakeholder looking to outsource Android app requirement avoid this disaster? Well, one needs to understand that in the world of high-quality app development, fixed-pricing model is simply impossible. Instead, select an app development company that invests significant time from day one to understand nitty-gritty of the app requirement, and leave the cost to good faith.

Core or essential features go first

The app development company needs to define how the app should work at the end at the outset of the project itself. It seems simple, but not many companies adhere to this practice. Select a company that relies on Agile methodology — a group of application development methods that focus on requirement and solution through collaboration between different teams. If a company relies on Agile methodology, it will prioritize which features are important to users, and will develop those features first. In case a stakeholder runs into financial problems, they can cut off the development and still have a working app — just without the least important features though. The difficult and most useful functions should always come first. Stay away from the app development companies that want to deal with the easy parts first.

Get the team that was promised

If often happens that at the outset, an outsourcing company shows impressive résumés of their developers who will be working on the project; nevertheless, those developers will never actually work on the project. Sometimes, it also happens that during the beginning of the project, experienced developers will be working on the development, but later on, they are replaced with an inexperienced team. A stakeholder will end up with amateurs who are (maybe) working on their first Android app.

Employee (developer) turnover can also be a big issue. In many countries, employee turnover rates are high. During an ongoing project itself, developers quit. A replacement to such developers means waste of time — hiring someone competent, making them familiar with the project and restarting the development. It is dangerous for app development.

How can a stakeholder avoid these problems? Well, investigating the app development company’s turnover rates is a good place to start. Take guarantee that the team that started the project will see it through the end. Ensure to talk to the developers, working on the project, on a weekly basis. It will help know who is really working on a continual basis on the project.

Create a solid communication plan

Some Android app development companies keep the stakeholders out of the process. They suggest signing the contract first, and then they will reconnect once every month or two; this is just a recipe for disaster.

Select an app development company, with an established set of processes that includes daily, weekly as well as monthly correspondences. Ask for full transparency in the project, including a work agenda and complete details about which developer is going to develop which features. The company, on the other hand, should collect a complete contact information about the stakeholder, including e-mail, Skype ID, and personal contact number. Finally, choose a company that can communicate at your convenience.

Find a company that is competent enough to understand your business niche

Even a freelance developer can develop an Android app; nevertheless, will he or she be able to deliver the kind of app that you really need?

If you want an Android app that can really complement your business, you need to find and select a company whose developers fathom the nature of your business and what you want to accomplish with the app. During the sales and analysis processes, identify how deeply the app development company can understand your business.

Outsourcing Android app development requirement certainly can save money, but it is vital to select a reliable app development partner.