These days, it is not a choice, but a necessity to have an online presence. Having an online presence, however, is just not enough–it is very important to have a prominent online presence or else, online presence will be worthless. Businesses or merchants can have an online presence with a website, but they need to make sure that their website is able to make a remarkable first impression–an impression to make them prominent.
If a website is difficult to navigate or just dull to look at, it may get visitors, but it won’t be able to convert them into customers. And of course, such a website will not get repeat visitors–why would anyone visit a boring or hard to navigate website? iCrayons, a web design agency in London, shares its ideas for getting the maximum out of websites, or to be more precise, make websites that are capable of delivering a solid first impression.
You only have a fraction of a minute to engage web visitors. The in-trend web designs viz. material design, single page responsive, bootstrap and parallax, which deliver pleasing look and feel alone will never be able to help engage visitors. Along with such a web design, you need to blend in clear web content that is simple to understand, yet impactful. Twitter’s homepage, for example, states, “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.” What could be precise and clearer than that?
Make it Easy and Usable
The Internet is full of bad websites, some with a sluggish performance, some with a difficult-to-use navigation and some simply with a dull look. Ensure that your website does not fall into the category of “BAD WEBSITE.” If your website is easy and usable, you will be able to form lasting relationships with your visitors. It is vital to get your website designed and developed by the professionals. They will ensure that the website is quick to load, easy to navigate, beautiful to look at, and easy for visitors to share it with their friends.
Search Engine Friendly
If your website is not a search engine friendly, you will not get enough organic traffic–it is that simple. People will not be able to find your brand (your website) in the search engine results page. Therefore, ensure that your website has a sitemap, and its site descriptions, title tags, and heading titles are properly filled out. If you cannot do it by yourself, then hire an SEO expert to make your website search engine friendly. If your budget permits, hire an SEO expert for a continuous basis; the expertise of an SEO professional will help improve your website’s visibility in the search results.
Gone are the days when having a mobile site was considered as an add-on; it is a requisite now. Your company needs to have its presence–commanding presence–in the mobile realms as well. Build a website keeping different screen sizes and orientations in mind, i.e. for PC, smartphone and tablet. Once you have a website that can cater to different screen sizes and orientations, monitor its metrics. If you have an increasing mobile audience, then think about getting into the app game.