Hire a Good SEO Company to Generate More Business Online

Do you have a nice website, but it isn’t generating enough business? What could be the problem? Why is your website not generating enough leads or sales? There could be numerous reasons why your website is not performing the way you had expected.

Of the many different reasons, the visibility of your business website in the search engines like Google or Bing could be the main problem. Having a nice website is important, but letting people know you have a website is equally, or perhaps, more important. For that reason, you need to think about SEO or search engine optimisation.

Search engine optimisation is all about increasing the visibility of your site in Google, Bing, and other search engines’ search result pages, so that people are able to find your website easily. When your website is clearly visible to the potential customers, they are bound to click it and land on your site. Eventually, the web traffic on your site will increase, which will result in the generation of more leads and ultimately more sales. Sounds nice, isn’t it? But, how would you proceed with the SEO of your site?

SEO or search engine optimisation can be difficult, especially when you don’t know how search engines work. For that reason, it will be in your best interest to get professional help of a good SEO company. SEO companies have trained SEO experts who specialise in optimising your site and carrying out various activities that are geared toward increasing visibility of your site in the popular search engines. Relying on the SEO services of a reliable SEO company will make your site effective so that it starts generating more leads and sales for your business.

Be careful, however, when hiring an SEO company. Many SEO companies are out there, but only a few know how to optimise and increase the visibility of your site. Those SEO companies that do not know the working of search engines may rely on outdated or inadequate approaches, which could have a detrimental impact on your site. Some SEO companies may even resort to unethical methods, which could, later on, ban your site in the search engines. You do not want to get into such troubles, right? Therefore, when it comes to hiring an SEO company, be sure to hire a reputable SEO company that relies on modern and ethical approaches to improve your website’s ranking in the popular search engines.

For the best SEO services, UK businesses put their trust on iCrayons. A professional web design and SEO company in the UK, we at iCrayons provide quality SEO services to businesses that want to boost their online presence and generate more sales. Our SEO specialists focus on not only optimising the websites, but also on carrying out clean SEO activities that will certainly improve your online business.

To learn more about our SEO practices, just call us on +44 (0)20 8123 1618.

Why Hire a Professional Web Development Company?

When it comes to web development, as a business owner, you have two options available. One option is to hire a full-time web developer for your company. Another option is to hire a professional web development company. Hiring a professional web development company certainly has many advantages over hiring a full-time web developer. Let us look at some of these advantages:

Unique Website

It is important to have a unique website, completely different from your competitors’ websites. Your business website needs to be beautiful with the ability to make a bold impression in the minds of visitors. Your full-time web developer may not be able to create such a website and rather rely on readymade templates, which are quite common. A professional web development company, on the other hand, has a team of web designers and web developers, that can design a beautiful and unique website from scratch.

Flawless Website

A business website with bugs and errors is sure to turn off the visitors and ruin the business name. Therefore, it is of cardinal importance that your website is free from any errors or bugs. Your full-time web developer may not be skilful enough to tackle all the website issues. A professional web development company, however, has a complete command over various web development technologies that enable it to create prolific websites and fix website issues if there are any.

Responsive Website

These days, people access websites from all sorts of devices. For that reason, your business website needs to be responsive, able to adjust spontaneously to different devices. While a full-time web developer may or may not be able to create a responsive website, a professional web development company certainly does have the ability to build responsive websites that render seamlessly on different devices and are free from errors.

Web Optimisation

Website optimisation is challenging. Aspects such as website’s size, loading speed, search engine friendliness, intuitiveness, etc., all come under website optimisation. Your full-time web developer may be able to take care of some of the optimisation issues, but not all. A professional web development company, however, can handle each aspect of website optimisation. Therefore, it is sensible to hire a professional web development company.

SEO

Well, apart from having a business website, you need the vital SEO or search engine optimisation services. SEO services are geared toward improving your website ranking in Google, Bing, and other search engines’ SERPs (search engine results pages), and eventually increasing web traffic on your site so that you can generate more leads and ultimately more sales. SEO is a continuous process, and you cannot expect it from your web developer to carry out all the SEO activities by himself or herself. A professional web development company has dedicated SEO experts who can take care of your website’s SEO needs.

Overall, in order to have a prolific website that can actually work for your business, it is wise to approach a good web development company rather than hiring a full-time web developer.

When in need of professional web development services, UK business owners rely on us at iCrayons. We are one of the reliable web development companies in the London, and we provide quality web design and web development solutions to businesses across the UK. Along with web design and development, we also provide efficient internet marketing, bespoke software development, mobile app development, and other essential business services. Just browse through our website http://www.icrayons.co.uk/ to learn more about our services.

Mobile App Development – A Sensible Investment for Your Business

Did you know that investing in a mobile app is definitely worthwhile? A mobile app can actually work for your business! Mobile apps have the power to generate revenue as well as build or improve the brand value of your business. As an astute business owner, you should certainly invest in mobile app development services and get a beautiful mobile app.

Before making an investment, however, you should decide where you need to invest: iPhone app development, Android app development, or both. Now, how would you do decide where to invest? The answer is pretty simple! It depends on what you expect to yield from your app.

If you are expecting to generating revenue from your mobile app, then you should definitely go for iPhone app development. Apple’s iPhone has a lavish user-base that is in most instances always willing to pay for an app. Yes, iPhone users will happily buy iPhone apps. These users are never hesitant to make the purchase. There is, however, a condition here. You iPhone app needs to be beautiful, productive, and intuitive to use. Only such iPhone apps entice the users to download and use them. More downloads mean more revenue for you. A dull app, on the other hand, won’t even get noticed.

If you are expecting to creating a brand name or improving the brand name of your business, you should choose Android app development. It is no hidden fact that Android has a massive user-base. Imagine how far your business name will carry if you have a beautiful Android app that is intuitive, free to download and use. Believe it, your business will earn remarkable popularity when your Android app, carrying your business name, reaches millions of Android users.

If money is not a constraint, and you want to generate revenue as well as create or improve the brand name of your business, then you should opt for both iPhone app development and Android app development, and get beautiful iPhone app and Android app.

Now, as you know what iPhone apps and Android apps are capable of, you should decide where you want to invest: iPhone app development, Android app development, or both. After deciding, be sure to partner with a reputable mobile app development company in the UK, like us at iCrayons. We can help you with both iPhone app development and Android app development. We have enough experience and quality app developers that allow us to ensure quality results at budget-friendly pricing. Contact us today for a free, no-obligation mobile app development quote.