search engine optimisation

Modern-Day Search Engine Optimization – Facts and Fiction

Since the day of its inception, Search Engine Optimization has changed a lot. A hack lot of old search engine optimization procedures and tactics are replaced by the new techniques and SEO activities. As many search engine optimization tactics and procedures have evolved or changed with the time, here we bring our readers a small list of Facts and Fictions associated with SEO in 2017.

Content is King – Fact or Fiction: “Content is King” is one of the most common phrases you will come across if you have ever dealt the SEO. This is because, search engines like Google and Bing emphasize more on fresh, original and informative contents. Furthermore, fresh and informative content is beneficial for your website, as it forces a visitor to stay on the website for a longer time. Increased time on the website eventually offers your website an added SEO advantage. Hence, this is a fact.

Keywords Stuffing in Contents – Fact or Fiction: As said earlier, SEO has evolved and changed a lot since the inception, keywords stuffing was in trend and beneficial to a website, but not now. As per modern-day SEO trends, stuffing contents with keywords is a foul activity and punishable by search engines like Google, Bing and yahoo to name a few. Keywords stuffing went out of trends long ago, and if any website found doing this by search crawlers will be punished by search engines. Hence, this is a fiction.

Number of Backlinks – Fact or Fiction: Just like keywords stuffing, the quantity of backlinks mattered a decade ago, but now, this is considered as a foul SEO activity. According to Google, buying paid, low-quality and irrelevant backlinks for your business is a punishable SEO activity and must be avoided. Therefore, instead of quantity focus on quality of backlinks. Get backlinks from authorized and high PR websites, as this will benefit your website. Hence, this is a fiction.

SEO Plugins to Make SEO Easy – Fact or Fiction: The internet is full of “Handy SEO Tools” that make false commitments to make your website dominate the SERPs, but that’s not the case. Modern-day Search Engine Optimization is a harmonic combination of hands-on work and SEO tools. To make your website dominate the search results, you need a quality combination of the personal touch and automatic SEO tools or plugins. The only use of SEO plugins or tools is ineffective. Hence, this is partly fact and partly fiction.

 Bottom Line:

Search Engine Optimization is not an easy-going process anymore. Therefore, to ensure that everything is correct, from the foundation to the final point, hire an SEO company or SEO experts to take care of search engine activities for your business website.

Call on our SEO consultants in London to help get your site to rank better in SERPs. We will offer you a free SEO-audit and free SEO-consultation of your existing website.

For more on what we can do for you, call us at +44 (0)20 8123 1618 or email us at

Ecommerce Website Development Services

Ecommerce Website Development Services in London on Technology of Your Choice

Whether you are a wholesale business or retail business, you should immediately consider having an excellent ecommerce website / online store that can help you sell your products or services to local as well as global customers 24*7.

In the age of smartphone, if you require mobile-friendly and SEO-friendly ecommerce website with clear-cut design and user-friendly navigation, then get in touch with an experienced and established Ecommerce website development company in London, like iCrayons. The latter can build an amazing online store for your business. Contact iCrayons – an online store development company to avail a rewarding and productive Ecommerce solution based on Microsoft or Open Source technology of your choice.

iCrayons is a renowned Ecommerce website development company based in London, UK. We have teams of the best ecommerce website designers and ecommerce website developers with years of experience in custom online store development. Our ecommerce website developers in London have proficiency in various open source Ecommerce platforms such as Magento, Kentico, WordPress, WooCommerce, osCommerce, and Zen Cart to name a few. With our Ecommerce development skills, we can offer you the most rewarding and powerful ecommerce solution that makes selling easy. Hire skilled, proficient, and experienced Ecommerce developers in London for a state-of-the-art Ecommerce solution, which allows you to:

- Display and sell services / products online easily

- Draw more customers and inspire them to make transactions

- Manage product inventory and other aspects of your ecommerce website smoothly

- Accept different payment methods

- Offer efficient shipping facility

- Get exhaustive sales and other reports

- Provide M-commerce experience to mobile customers

- Monitor online store through mobile devices

- And more…

Based on your project requirements, at iCrayons, you can hire an ecommerce developer or an entire team of Ecommerce developers on a full-time basis, part-time basis, or an hourly basis. Whichever hiring model you select, you can rest assured for quality ecommerce solutions and savings of up to 50% on Ecommerce development costs.

If you are ready to go online with your own, personalised ecommerce website, then contact the leading ecommerce website / online store development company in London, iCrayons. We guarantee exceptional online store solutions at affordable prices.

To learn more about our Ecommerce development services, visit You can send us your online store development requirements at Inquiry and one of our ecommerce specialists will contact you at the earliest.


Instances When PPC is More Helpful

There are two crucial ways to get potential customers (web visitors) to your website: Search Engine Optimisation (SEO and Pay-per-click (PPC) Advertising. Both SEO and PPC are effective parts of your overall marketing strategy, and you will perhaps want to use both the methods for good results. SEO is free (as long as you carry it out by yourself) and can help you put your website at the top of the search results for certain terms, but there are some instances where you may want to consider PPC instead of SEO.

PPC Advertising vs. SEO

Pay-per-click or PPC advertising is exactly how it sounds – as a website owner, running a PPC campaign, you pay for each click that internet users make on your ad. The most popular PPC programs available include Google AdWords, Bing Ads, Yahoo Advertising, Facebook Ads, and Twitter Ads. You can consider PPC marketing to show your ad in the sponsored section of the popular search engines or social networking sites when someone types in the words that match the keywords of your advertisement.

SEO or search engine optimisation involves various techniques that you or perhaps an SEO specialist on your behalf carry out to move your website to the first page of popular search engines.

More than 80% of web traffic comes from popular search engines. Therefore, in order to be successful in your online venture, it is extremely important to get your website into a top position, whether through SEO or PPC advertising, where your potential customers will actually see it and click on it.

Instances When PPC is More Helpful

As a business owner, you would want to get as much free traffic as possible to your website, but there are cases when you need to consider PPC marketing. Here are some common cases where PPC proves to be more helpful.

  1. Consider PPC when you need a specific kind of web traffic. When you use PPC advertising, you have the option to display your ad only to certain people who fit into your specific demographic criteria. You can show your ad to people in a certain region, to a certain age group, to people interested in certain topics, and so on. If your business provides targeted products or services, pay-per-click advertising is an ideal way to ensure your website is displayed to the right people. Having a few targeted visitors to your website every day is better than having hundreds of visitors who have no interest in your business!
  2. Consider PPC when you need instant results. Getting your website into the top position with search engine optimisation takes some time. Eventually, getting enough traffic to your site will also take some. If you need immediate website traffic, however, consider PPC marketing. As soon as your ad is approved, it will be displayed where it really matters – people will immediately see it and start visiting your site. If you are launching a new product, running a seasonal promotion, or participating in some event, PPC is the best way of gaining instant web traffic.
  3. Consider PPC for your new website. If you are launching a new website and seeking immediate web traffic, then PPC marketing can help a lot. Of course, you need to consider SEO as well from the onset, but getting web traffic through SEO takes time; hence, for instant web traffic to your new site, consider PPC advertising.
  4. Consider PPC if SEO is not working. Sometimes, SEO may not work as effectively as you would have liked due to poor design or SEO-unfriendliness of your site. In such a case, instead of redesigning your website and making it SEO-friendly, PPC may prove to be more effective and affordable.

Both SEO and PPC are vital for your website. If you need professional help with SEO or PPC, contact us at iCrayons.

iCrayons is a leading web design firm that provides effective SEO and PPC services to the businesses across the UK. We have some of the best SEO and PPC consultants, who ensure that your business website stays on top of your competitors’ and you get more web traffic.

To learn more about our SEO services and PPC management services in the UK, contact us at


Why WordPress can be Your Best Option?

If you need a nice website for your business, WordPress can be your best option. WordPress already powers millions of websites and both small and large businesses use it efficiently to reach more customers, locally and globally. Those businesses that do not have enough money or time to own a website should certainly consider WordPress and get in touch with an expert web design company that provides quality WordPress development services.

Considering WordPress has many advantages; here are some of them:

- Open Source in Nature: WordPress is purely Open Source, meaning, anyone can download and use it as well as modify it without paying any license fees. Open Source also means that there are numerous people continuously contributing to the WordPress project, making it better and more secure from time to time.

- Fully Customisable: Owing to its Open Source nature, WordPress designers and WordPress developers can customise it in any way they want without worrying about any sort of infringement. There are already many WordPress themes and WordPress plugins available, which developers can use to customise and enhance a WordPress site. WordPress developers can also create something unique and customise it using PHP programming language.

- Suitable for Everyone: WordPress is very versatile. It is also very intuitive. Not only tech-savvy individuals, but anyone can easily understand and use WordPress backend (CMS) to update their website. In addition, there are many WordPress manuals available online, which anyone can refer to learn how to use WordPress.

- Low Maintenance Cost: If you want to customise or enhance your website further, then it is very easy to find expert WordPress designers or WordPress developers who can work on your existing site. WordPress site maintenance cost is also reasonable unlike the maintenance cost of a site built using any other Open Source or Microsoft technology.

- WordPress Sites are SEO-Friendly: WordPress by default offers many features to make a site search engine friendly. For a finer SEO control on the site, there are several good SEO plugins available for WordPress sites.

- WordPress Sites are Mobile-Friendly: Having mobile-friendly websites is essential as more and more people these days access websites through their mobile devices. Fortunately, there are many responsive WordPress themes available. Using a nice responsive WordPress theme for your site can make it mobile-friendly.

When in need of a nice website, WordPress is certainly an ideal option. Unless you know website development, get in touch with a reliable web design company that can help you with WordPress development or WordPress customisation.

For WordPress development and WordPress customisation, UK businesses can rely on iCrayons. A professional web design company in London, UK, iCrayons provides exceptional WordPress development and WordPress customisation services. Discover more about our WordPress development and WordPress customisation services in the UK by visiting the following link