Since the day of its inception, Search Engine Optimization has changed a lot. A hack lot of old search engine optimization procedures and tactics are replaced by the new techniques and SEO activities. As many search engine optimization tactics and procedures have evolved or changed with the time, here we bring our readers a small list of Facts and Fictions associated with SEO in 2017.
Content is King – Fact or Fiction: “Content is King” is one of the most common phrases you will come across if you have ever dealt the SEO. This is because, search engines like Google and Bing emphasize more on fresh, original and informative contents. Furthermore, fresh and informative content is beneficial for your website, as it forces a visitor to stay on the website for a longer time. Increased time on the website eventually offers your website an added SEO advantage. Hence, this is a fact.
Keywords Stuffing in Contents – Fact or Fiction: As said earlier, SEO has evolved and changed a lot since the inception, keywords stuffing was in trend and beneficial to a website, but not now. As per modern-day SEO trends, stuffing contents with keywords is a foul activity and punishable by search engines like Google, Bing and yahoo to name a few. Keywords stuffing went out of trends long ago, and if any website found doing this by search crawlers will be punished by search engines. Hence, this is a fiction.
Number of Backlinks – Fact or Fiction: Just like keywords stuffing, the quantity of backlinks mattered a decade ago, but now, this is considered as a foul SEO activity. According to Google, buying paid, low-quality and irrelevant backlinks for your business is a punishable SEO activity and must be avoided. Therefore, instead of quantity focus on quality of backlinks. Get backlinks from authorized and high PR websites, as this will benefit your website. Hence, this is a fiction.
SEO Plugins to Make SEO Easy – Fact or Fiction: The internet is full of “Handy SEO Tools” that make false commitments to make your website dominate the SERPs, but that’s not the case. Modern-day Search Engine Optimization is a harmonic combination of hands-on work and SEO tools. To make your website dominate the search results, you need a quality combination of the personal touch and automatic SEO tools or plugins. The only use of SEO plugins or tools is ineffective. Hence, this is partly fact and partly fiction.
Search Engine Optimization is not an easy-going process anymore. Therefore, to ensure that everything is correct, from the foundation to the final point, hire an SEO company or SEO experts to take care of search engine activities for your business website.
Call on our SEO consultants in London to help get your site to rank better in SERPs. We will offer you a free SEO-audit and free SEO-consultation of your existing website.
For more on what we can do for you, call us at +44 (0)20 8123 1618 or email us at email@example.com.