3 Solid Reasons Why You Should Consider SEO

These days, most businesses already have a nice website. Business owners do know how imperative having a website has become today in this internet-dominant era. One big mistake many business owners, however, make is that they think having a nice website is enough.

A website can be a valuable asset for your business if you put enough time and effort into it. In addition to looking for an adequate hosting service provider and a reliable web development company that can carry out proper maintenance of your site, there are certain things that business owners must do in order to reap maximum benefit from their investment.

Search engine optimisation or just SEO is one important thing that business owners must certainly consider. One may, however, object why they should invest in SEO services when many experts have already said that it is no longer relevant. Here are three solid reasons why you should believe otherwise.

Reason 1

SEO is not dead. In fact, it actually works. And, it will continue working in the years to come. It is true that there have been some major changes in the search engine algorithms, which have made some SEO techniques useless or even harmful. Many SEO companies that provide quality search engine optimisation services, however, still achieve remarkable results for their clients through effective techniques that have been proven to deliver exceptional outcomes. SEO is, and will remain relevant for many years because it continues to grow and evolve. The SEO techniques or strategies may change from time to time, but the ultimate goal of making a business visible online will not change, ever.

Reason 2

SEO gives you more value for the money you invest in it. In contrast to other digital marketing platforms, SEO yields better ROI. When done strategically, SEO can boost web traffic and even generate better leads and conversions. Also note that the effects of SEO last longer, giving you improved returns on your investment.

Reason 3

These days, one can find anything online. Even to buy a petty thing or discover some trivial info, people rely on an online search. If you do not invest in SEO, your business will not be found in the online search results. Eventually, despite having a wonderful website, it will be useless, because no one will be able to find it. As mentioned in the Reason 1 above, SEO works, so it will be beneficial to consider SEO and make your business visible where it really matters.

Today, many businesses are already doing SEO. It is a sensible and valuable investment. SEO really works and can help your business do better than your competitors’ business. Be sure to hire a reputable company, which provides ethical and effective SEO services in order to achieve better results for your business.

For quality search engine optimisation, UK businesses can rely on iCrayons. In business for many years now, iCrayons has experienced SEO specialists in London, who using effective SEO techniques and strategies can help your business become prominently visible in the popular search engines.

Learn more about our SEO services by getting in touch with us at


Why SEO is Still a Worthy Investment In 2017

SEO has always been important for businesses of all kinds and sizes. Since it is 2017, there is no reason why you should abandon SEO. In fact, here are some of the reasons why SEO is still a worthy investment in 2017.

More Specific Advertising

With effective SEO, it is easier to reach out to people who are searching for the specific products and services you are offering. And, people who search on Google or other search engines are more likely to make a purchase.

Customers Expect to Find You on Google

These days, people predominantly rely on Google to find businesses that are selling specific products or services. Without SEO, your business will not appear in Google or other search engines. Eventually, no one will find your business, and your website will be useless.

It is Less Costly

In the past, SEO was a bit complicated and costly. With the advent of SEO-friendly websites, SEO today is less complicated and costly. Most websites today take care of on-page SEO factors by themselves, owing to the built-in features or add-on features offered by the latest web development frameworks. The only thing you have to bear is the off-page SEO activities cost.

Reach Beyond Google

With proper SEO, you can extend your business reach beyond the Google search. SEO is not limited to Google, but it can also work with Bing, Yahoo!, Baidu, Yandex, and more. There is a certain percentage of people who instead of using Google, use Bing or Yahoo! to find things. With SEO, you can reach out to such people. Further, strategic SEO can also help you reach out to people on YouTube, Facebook, Amazon, etc.

Continuous Web Traffic

Did you know that once you have achieved proper rankings of your selected keywords in the search engines through SEO, your rankings stay that way for a certain amount of time? The effects of SEO last longer than paid advertising, like PPC. If you stop SEO for a certain time for a whatsoever reason, you can rest assured that your rankings will be maintained and potential customers will be able to find you in the search results. In the case of PPC, if you stop it, your business visibility will also cease to exist immediately in the search results.

Ranking can Change

Yes, the effects of SEO last longer, but that does not mean you should stop the SEO permanently. If your rankings are good, and if the situation demands you to stop the SEO, then stop it temporarily, not permanently. Once you are out of whatever situation you are in, start the SEO. Search engine optimisation is a continuous process owing to the fact that search engines keep on evolving from time to time.

Search Continues to Increase

Because of the increase in the use of smartphone devices, it has become very convenient and easier for people to search anything, at any time from any place with their device. Your potential customers today will use their mobile devices and search engines to look for the products or services that you sell. Without SEO, your presence will be absent in the search engines. Therefore, it is vital to consider SEO, even in 2017.

SEO is vital for every business and 2017 is no excuse to forsake it. If you are searching for SEO specialists in London, look no further than iCrayons.

We at iCrayons are experts in search engine optimisation in London, UK. Our SEO specialists in London provide search engine optimisation services to businesses of all kinds. We even have customised SEO packages for your unique business.

For more information about our SEO services, write to us at


Effective Web Design for Small Businesses

Having a good web design is vital for the success, especially for a small business, which predominantly does business online. There are a lot of things that go into a good web design. Some businesses may use a ready-to-use WordPress or Joomla theme, while others may hire a web design company to set up a site from the scratch. Whichever option you may choose, there are several important points to consider in designing a prolific website.

Focus More On Web Content Than On Elaborate Looks

Of course, looks are important, but as a small business, you should focus more on the content of your website.

Web sites of big corporations, like Microsoft, Apple, and others, use high-quality pictures as well as unique layouts and designs. They are elaborate because such corporations want them to be, and are willing and able to spend a substantial amount after it so that they can entice their customers.

As a small business owner, however, you might not have such money to afford a web design company that can create elaborate designs and elements. Besides, it would be unwise for a small business to focus on an elaborate web design because its prime focus must be on highlighting the quality of products or services it is offering. An effective web design for a small business involves having quality web content with ideal keywords that yield good results in the search engines. Talk to your web design company about how you should proceed with the content of your website.

Note that web visitors will not read long paragraphs, so be sure to keep your web content short and precise, which could take your messages effectively to your potential customers. A reputable web design company can help you plan an effective web content for your site.

Design The Site Around The Content To Make It Look Well Organized

Having quality web content is crucial for your site. On the other hand, it is just as important that your site is designed around the content so that your web viewers can easily access the information they seek. You may be able to do this by using fewer pages to publish your content. This way, your web visitors will not have to spend too much time navigating through your site to find whatever they are looking for. On the other hand, you may also choose to use conspicuous links on your home page to guide web visitors to where they want to go, to find the desired info. Whichever way you decide, it is crucial to ensure that the most important information about your business stands out prominently or is easily accessible to the web visitors.

For effective web design, London business owners rely on iCrayons. iCrayons is a leading web development company in London, providing quality web design and web development services to businesses across the UK. Whether it is a corporate website or small business website, iCrayons delivers top quality web design solutions that indeed work for the business.

To learn more about quality web design services in London that iCrayons offers, visit