The Two Aspects to Consider for the Success of your Mobile App

The Two Aspects to Consider for the Success of your Mobile App
4.67 (93.33%) 3 votes

Whether it is an iPhone, Android or Windows Phone, mobile app usage is on the constant rise. Mobile apps offer useful functionality to users. Ranging from the note-taking to document-creating, gaming to sports news, photo-snapping to file-sharing, and more, mobile apps satisfy users every need.

There are several aspects that show your mobile app, be it Android, iPhone or Windows Phone app, will be successful. In this blog, we will shed light on two most important aspects that show the prospect of success of your mobile app.

Easy to Understand and Use

Regardless the type of people (age, gender, etc.), they all prefer mobile apps that are easy to understand and simple to use. If possible, the name of the mobile app itself should state what the app offers. Apps that are simple to understand and easy to use, tend to create interest, and make users feel pleased. Most users concern about the app’s functionality rather than its fancy features. Ease of navigation between different features in the app is also a cardinal aspect. Overall, keep in mind that for an app to be successful, it should be easy to understand, easy to use with simple navigation, and compatible with different mobile platforms and devices.

Decent First Impression

A solid first impression makes an impact — people spend just a minute or two to examine a new app. Ensure that the app is easy to discover in the app store. When it comes to searching an app, users want quick results and a confusion-free experience. Your app should be in the proper category, i.e. if it is a productive app, then in productive category, and if it is entertainment then in the entertainment category of the app store. This helps users find it easily. Further, describe your app clearly in the description section of the app store and make sure to include proper screenshots.

As far as the app itself is concerned, keep its design simple and clear; such a design enables the user to navigate all the sections of the app freely.

Aside from design, there are some undeniable continuous changes necessary to attract and keep a user’s attention. Ensure that your app changes its looks, features and contents from time to time; it will keep the users interested and satisfied.

On a separate note, if you want to ensure that your app makes a good impression, test it with the real users before you launch it on the app store. Many mobile app development experts recommend doing this. Real users provide valuable feedbacks that can help eliminate certain drawbacks and make your app better.

If you aim to create a successful app, you should not ignore these two aspects. Whenever you go for Android app development, iPhone app development, or Windows Phone app development, consider the above two aspects, and you will surely have an app that users love.

Have You Considered Android App Development Yet? If Not, Then You Should

Have You Considered Android App Development Yet? If Not, Then You Should
5 (100%) 1 vote

If your attention is not towards Google’s Android platform, it perhaps ought to be. As per the report by IDC (International Data Corporation), a business intelligence and market research company, over 84 percent of the total smartphone units shipped in the third quarter of 2014 were running Android. Two years earlier, in the third quarter of 2012, it was only a shade under 75 percent. In merely two years, the market share of Android surged up by almost 10 percent!

The same report also indicates Apple iOS’s market share falling to 11.7 percent in the third quarter of 2014, from 14.4 percent two years earlier. A good 2.7 percent decline in just two years. Microsoft’s Windows Phone so far isn’t making any significant impact, as it owns only 2.9 percent market share.

So what is the outcome of all this data for mobile app developers? It is simple; start innovating for the Android platform.

For a far too long, Android was considered the underdog. Apple’s iOS, on the other hand, was where most of the people went to when they wanted to make money from the app. Now there are a lot of good reasons to go for not only iPhone app development, but Android app development as well.

Landing an app on both platforms will enable you to target a wider audience of smartphone users, which in turn lets you earn more money from the app. If it is difficult to develop an app for both platforms, maybe because of money constraints, then choosing Android platform alone might not be a bad idea. The user base of Android is wide. Besides, Android app development is less expensive than iPhone app development. The app submission and acceptance processes for Google’s Android are also less daunting.

As per a blog on Mashable, Google Play (official store for Android apps) now has more apps than Apple’s App Store does. In the light of this, one can argue, “What are the chances of my app being able to stand out in the sea of Android apps?” Of course, it is difficult to make an Android app stand out among millions of apps, but it is not entirely impossible. Those Android apps, that have good design and great functionality, have a better chance of getting attention from users and media. Therefore, excellent design with purposeful functionality should be the main criteria for Android app development.