SEO or PPC? What’s Better for Small Business in 2016

Most small business owners over the web with limited marketing budget get confused between what’s better for their business i.e. Should they go with PPC or SEO? The sole purpose of PPC and SEO is to bring more business and traffic, but the approach, strategy and the path of both is totally different from each other. If budget is not an issue, then a business owner can capitalize on both to achieve a strong search engine marketing strategy and to target the 60%-70% of traffic that search engines account for.

However, if you are one of the small businesses over the web with limited internet marketing budget then, here’s a basic comparison between the two;

Advantages & Disadvantages of Search Engine Optimization

• If you do it by yourself, content optimization is free; however, SEO requires a basic setup to make your CMS search engine friendly.

• You can enjoy benefits even if you stop investing.

• You can enjoy high volume of free and quality traffic towards your website.

• SEO works great to increase your footprint in combination with PPC campaign.

• It requires ongoing attention (need to submit fresh & original content) for better SERPs.

• SEO requires a level of expertise in handling, keyword research, Google Analytic & AdWords.

• It takes time, but simultaneously offers long term results.

Advantages & Disadvantages of PPC

• PPC requires a hefty budget.

• You need to be a PPC expert to setup and handle PPC campaign for your business.

• It requires ongoing attention and management.

• PPC offers instant results.

• ROI are highly measurable and trackable.

• PPC campaign can be initiated in a very limited time.

• Once budget stops, results stops.

• PPC campaigns are usually expensive.

• CPC (Cost Per Click) depend on multiple factors.

So, SEO or PPC?

If you want to know, what’s better for your business, SEO or PPC, then the answer is “It Depends”. PPC is the best way to jumpstart your business’s internet marketing efforts. It offers immediate ROI. Whereas, SEO is a time consuming task but extremely necessary. It helps you create a strong online presence of your business.

If you are still confused, then we request you to contact our SEO & PPC experts for a satisfactory answer to your question. Contact them at http://bit.ly/25KEUHV.

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How to Thrive in the Tough Competition

How tough has it become for businesses, especially for the startups, to gain a firm position in the market? New and new businesses are establishing every day, and this just pours more fuel to the fiery competition. In such a world, what can a startup do to create and maintain its existence, let alone to gain a firm position?

Well, there are several things a startup can do for itself to build and retain its existence in today’s highly competitive world. One such thing, which is a prerequisite looking at the trend, is to acquire a solid online presence. A solid online presence builds a channel that allows a particular startup to target its potential customers. Here are some steps that a startup should follow, which may assist the startup to thrive over its competition.

Step 1: Get a proper website

Many businesses, startups and established ones alike, often belittle the power of having a website. A proper website, i.e. a carefully designed and built website, enables a business to get the right information to its customers swiftly. Not to forget, a website also increases a business’s reach, allowing it to target more customers than it would be able to with a street-side shop somewhere in the city. With a proper website, a business creates its identity online and allows potential customers to contact it and make them perform transactions, all on the virtual, yet the most happening place for most people. A good website also gives confidence to the customers that the business is legitimate and is keeping up with the tech trend.

Step 2: Get SEO experts to work on the website

As soon as the website is up and running, the next step is to make it prominent so the potential customers can find it easily. For some businesses, referrals and word of mouth suffice, but for others such things will not work. This is where SEO (an acronym for the search engine optimization) comes in. SEO makes a website visible on the vast internet. Not only SEO makes a website visible, but it also helps drive the right type of traffic to the website. SEO also has lasting effects, meaning even if it is stopped for some time, the results stay. Search engine optimization is tough, so it would be a sensible choice to hire SEO experts to carry out the SEO activities on a website.

Step 3: Opt for Pay-Per-Click (PPC)

It will be a good and effective idea for startups to do both SEO and PPC simultaneously. PPC helps gain a website instant visibility in the search engine. Further, in conjunction with SEO, startups will be able to reap the benefits of gaining multiple spots (more visibility) in a single page of the search engines; thus, doubling the chances of getting a visit to the website. PPC may seem expensive, but it is worth it for startups to gain a firm position in the competitive market. Again, just like SEO, PPC management is tough. If done improperly, it can drain money quickly. For that reason, startups should consider hiring PPC experts to handle the PPC management of their website.

Startups that are thinking of getting a website as well as SEO and PPC services for the website, which might help them thrive in the competition, need not need to go searching for different experts. There are reputable web development companies in London that offer a comprehensive service, which includes web development, search engine optimization and pay per click management. Such web development companies in London normally have separate teams that specialize in web development, SEO and PPC. Teaming up with such web development companies in London can prove to be fruitful for startups wanting to build a strong online presence and thrive over their competitors.

Three Simple Steps to Gain Strong Online Presence

With fierce competition these days, due to the establishment of countless businesses, it has become tough for startups to gain a foothold in the market. These startups, however, can do certain things in order to stand out and attract new customers and clients. The most important thing that startups can do in today’s tech realm is, achieve a strong online presence. A strong online presence allows a startup to target the right type of audience. In addition, it gives the startup a control over what the potential clients will see about its business. If a startup follows the below three simple steps, it can exploit the power of the internet when it comes to expanding its business and managing its online repute.

Step 1: Get a business website

Many businesses, including the startups and established ones, underrate the potential of having a business website. A business website allows a business to get information to its customers quickly, as well as it allows a business to reach out to more people than it would be able to with a brick and mortar facility set up somewhere in the city. By getting a website developed, a business can allow customers to contact it, enable them to purchase stuff, and do much more, all without ever having to leave its shop or facility. A website also shows the customers that the business is legitimate, which is keeping up with the technology.

Step 2: Hire SEO specialists for your business website

Once the business website is up, the next step is trying to find ways for potential customers to find your website. For some businesses, word of mouth and referrals work, but for others it may be difficult for people to find their website. SEO is beneficial for several reasons. First, your website will gain some visibility in the infinite realm of the internet. By earning the visibility, more and more people will come to know about your website; hence, an increase in your reach. Second, SEO allows to drive only the right type of traffic to your website; hence, an increase in prospects. Third, it is the best way for businesses to manage their online reputation. SEO has long-lasting effects and, therefore, even after stopping it for a bit, the results will stay. SEO is by no means an easy task; thus, it is wise to hire SEO specialists to carry out the SEO processes on the business website.

Step 3: Go for PPC

It is recommended (and effective as well) that businesses, especially startups, do SEO and PPC together. When startups employ these strategies, they will be able to gain more visibility or to say more than one spot in a single page of the top search engines. Further, with PPC, a website gains traffic instantly. Even though PPC is expensive than SEO, it is worth spending after it as this strategy helps startups gain a foothold in the competitive market.

Startups that look forward to getting a website, SEO and PPC services do not necessarily have to go searching for different specialists. There are some web development companies in London that provide web development, SEO and PPC under the single roof. Despite the single roof, such web development companies have different teams that deal with website development, SEO and PPC. Searching and hiring such web development companies can help startups create a strong online presence.

Situations Where PPC is Better Than SEO

There are two most common (and effective) ways to bring visitors to your website—search engine optimisation, aka SEO, and pay-per-click, the PPC. Both SEO and PPC are useful components of your internet marketing strategy. And using both of them simultaneously can render excellent results. While SEO is free (as long as you do it on your own), there are some situations when it is logical to use PPC advertising instead.


PPC, the pay-per-click, is precisely what its name suggests—you pay for each click on your ad to the ad publisher. The most popular PPC ad publishers today are Google AdWords, Yahoo advertising, Bing Ads, and Facebook Atlas. Using a PPC model, you can get your ad (the link to your website) into the sponsored results section of the search engines whenever someone types in the keywords that you have set relating to your website or nature of business.

Search engine optimisation, in a nutshell, refers to the techniques that site owners (or SEO experts if site owners do not feel like doing it themselves) use to increase backlinks to their website so that it can improve its visibility or position in various search engines. SEO also includes optimising website’s web content, meta title, meta description, and HTML.

As per the studies, more than 80 percent of website traffic comes from different search engines. Therefore, getting your website into a conspicuous position where internet users will click it, whether through pair PPC advertising or free SEO, is very important to the success of your business.

Situations when pay-per-click model is the better choice

While you want to get as much traffic as possible through free SEO approaches, there are some situations when it is sensible to depend on PPC model. Here are those situations:

1. Choose PPC when you need quick results. It takes a lot of time to achieve good results through SEO techniques. If you need instant traffic to your website, however, PPC is the best resource. As soon as your PPC ad is set up, the search engines will display it, and internet users will start clicking it. If you are advertising an upcoming event or launching a new product, then PPC is the best method for gaining immediate web traffic.

2. Choose PPC when you want to get specific web traffic. PPC model enables you to display your ad only to people who fit your demographic criteria. You even have the options to target a certain age group, particular region, specific device, and even as per time of day and day of the week. If your business provides region-specific products and services, PPC is an ideal way to ensure your website is displayed to the right audience. Getting a few targeted visitors on your website is always better than getting hundreds of people who have no interest in what you are dealing.

3. Choose pay-per-click when you get a new website or if SEO proves ineffective. As mentioned in the first point, SEO takes a lot of time to achieve good results. Therefore, if you want instant results for your new website, PPC will prove as an excellent choice. Besides, there are some websites (mostly single page, responsive websites, which are in trend) that do not see any results despite continuous SEO efforts. For such websites too, PPC can help generate good web traffic.

4. Employ PPC when you are using a landing page or a squeeze page. A landing page lacks enough content, while in order for SEO to work, plenty of informative content is needed. Therefore, if you are using a landing page or squeeze page, PPC will be the best resort to gain more web traffic.

5. Choose PPC for the time-sensitive offers. A typical SEO campaign will not yield any results if you are promoting a time-limited product, service, or an event like a flash sale or end-of-season discount. Employ a PPC campaign to get web traffic to your offer instantly so that you can maximise on your time-limited offer. With PPC, you have the full flexibility—you can run the campaign for a few days or just for a few hours.

6. Use pay-per-click to get your website in the top of the search results. As per various studies, most internet users notice and click only the links in the top section of the search result when searching for something. You can employ PPC to list your website above organic search results and create an opportunity to receive more traffic.

A Few Good Reasons to Hire a PPC Agency

To attract more website traffic in this digital marketing era, businesses have two options— Search Engine Optimization aka SEO and pay-per-click advertising, which otherwise known as, PPC advertising. SEO and PPC have their own pros and cons, but for effective results, it is essential to incorporate both to your marketing strategy.

The SEO can be a long and slow process, and with high competition and unanticipated algorithm updates, it is forcing more businesses to spend more of their internet marketing budget for PPC advertising. PPC is attractive, yielding quick results, driving more traffic that is adequate to a website. It, however, has a drawback—carrying out a PPC campaign requires a great deal of knowledge, and of course, experience to do it properly.

Most business owners will simply create an AdWords campaign and naively overspend their budget with no results whatsoever. In order to start and manage a campaign, it takes considerable experience and deep insight on how Google AdWords or PPC works.No wonder why internet marketing agencies charge some fee to handle any PPC campaign. Here are some reasons why you should seek and hire a professional to manage your pay-per-click advertising.

To constantly monitor and properly optimize your pay-per-click campaign

Being a business owner, you are already too busy managing day-to-day business activities. And to run a successful PPC campaign, it requires constant monitoring and optimizing, which would not be possible since you are already too busy. With PPC, you are spending some amount for every click and, therefore, you need to ensure that the campaign runs perfectly so to take benefit of and convert much of the traffic.

PPC is rising in popularity, and because of the rise in popularity, its costs are also increasing. If you don’t have enough time to dedicate towards your PPC campaign, it is a prudent decision to employ a professional internet marketing agency to handle it for you.This way, you don’t have to worry about wasting money on PPC while at the same time you can have good results with PPC and also focus your entire attention running your business and its everyday operations.

To configure AdWords properly

Google’s AdWords settings can be quite complicated, and this is true especially if you are just getting started with it. Google AdWords has plenty of settings that help optimize and get maximum out of a pay-per-click campaign. From all those, if something as simple as geo targeting setting goes wrong, it could result in budget inappropriately spent in just a matter of a few minutes.

Imaging creating an account, setting your source of payment, creating your PPC ads, and then making the campaign live just to learn that you shell out $2,000 worth of pay per clicks in few minutes, and you received traffic that doesn’t even belong to your country. It would be your money wasted. Such a thing can happen and not just with geo targeting setting. There are many settings that have to be configured correctly so to have a successful campaign. By hiring an expert PPC agency, you will not have to worry about configuring your AdWords properly, or about your budget being inappropriately spent.

To help select the right keywords

Various subscription-based keyword research programs and the Google’s own Keyword Planner tool are available, which can give you some ideas about the keyword. They are, however, just tools. They, at their best, will simply assist you and will not offer you a solid list of keywords that guarantee to work well for you PPC.

Every business is different, requiring a unique keyword strategy that works well. Choosing the keywords without research can bring in a significant amount of traffic, but hardly any conversions. Therefore, a good keyword research is necessary, and such research should be on a continual basis. Good keyword research helps eliminate poorly performing keywords, and at the same time, helps discover keywords that work well for your campaign. Keyword research is not an easy task and it requires experience and expertise of a professional agency.

To write ad copy

One of the crucial aspects of a PPC campaign is a strong ad copy. You could have the right keywords and a beautiful landing page, but if you do not have an effective ad copy, which can attract any clicks, your entire campaign is certainly dead in the water.

More clicks eventually result in a better conversion rate; hence, ensure that the ad copy of your campaign is well-written, which can attract more people. A bad ad copy prevents your potential customers from clicking on or even noticing your ads. It, in a worst case scenario, results in clicks without any conversions because people might mistook your ad completely for something else. Hire PPC professionals to write an ad copy, as they know how to create an effective ad copy.

Aside from all the above, a PPC agency can assist you with many things, including point out landing page problems, constant tracking, analyzing, and optimizing the campaign, provide monthly reports and more. Such an agency has all the resources that specifically focus on the success of any PPC campaign. If you are spending some money on PPC, it is not a bad idea to hire a professional to do it for you.

Struggling With Your PPC Campaign? 5 Tips for Setting Up a Productive PPC Campaign in 2014

If you are planning to enter the world of PPC, you will find it bit confusing and complex. There is a lot of information you need to concentrate on and, if you are a newbie, the rules regarding keywords and setting up a campaign can seem a little frustrating. However, the good news is it is not actually that hard to manage your PPC campaign and make it work for you. Here are some important tips for tuning-up your PPC campaign to fit your business.

Be as Specific as Possible and Be Unique

In a PPC campaign, keywords play a crucial role, so there is no room for generalization if you want to turn a sale. Ensure that everything about your business’s Pay Per Click campaign is specific and unique. This includes both keywords and ad copy. There is a habit to focus on generalized keywords, but here you will find a lot of competition, and hence high priced bids. Instead of generic keywords long tailed keywords work much better, not only do they attract relevant traffic, but also they are more likely to turn into a conversation (what we call lead, sale, or download).

Make Your Landing Page Customer Ready

We know, all PPC ads direct traffic towards a defined landing page on your website; therefore, ensure that the landing page is related to the ad copy otherwise you could be penalized and have to pay more for that specific click or your ad may not show up, at all. Also, don’t guide a visitor to a page that has exactly the same content as on your ad copy. Expand the subject matter with as much information as possible about the service/product, or special offer so that your end-users are motivated to make the deal.

Call to Action

It is necessary to have a call to action on your landing page, i.e. contact us for more information, fill the contact us form, or include a contact number. You also need to ensure that the page is equally attractive and appealing and is easy to navigate. Within a few seconds, a visitor decides whether to stay on the website or not. Therefore, good look and feel of your landing page is essential.

Utilize ad Extensions

Take advantage of ad extensions (Google AdWords). Here, you are able to add your contact details, along with additional site links, location extensions, and social extensions to your ad, offering the potential visitor with a range of subject matters from which to choose to click on.

Review and Tweak Frequently

Most business owners make the mistake of thinking they can relax and wait once they have produced an ad. It is essential to observe how well the ad is doing and if it is not, make suitable changes to boost its productivity. Are visitors clicking the ad? If they are, how long are they staying on the site? Check in repeatedly to examine how well your PPC campaign is doing and what you could probably change. If you wish to stay ahead and above the ordinary service providers, you need to be constantly working at driving new traffic to your site.

Above all, PPC does take a time and commitment. If you simply generate the ad, sit back, and watch, you could find yourself losing a lot of money. At the initial stage, you have to spend a little money, but once you have set up your campaign, ad groups, keywords and negative keywords, you will find the immediate increase in traffic is well worth the time and effort invested.