Responsive Web Design Services

Is Your Business Website Mobile-Friendly? Contact iCrayons for Responsive Web Design Services in the UK

It is essential to have your business website mobile-friendly. If it isn’t mobile-friendly, then you are missing a lot.

Mobile-friendly web design or responsive web design is the current standard. It allows users across diverse devices access the website seamlessly. A site with responsive web design eliminates the need of having separate websites for mobile users and tablet users.

Mobile-friendly, responsive websites transition themselves spontaneously and make it user-friendly for people accessing the site from varied devices with varied screen sizes and orientations. In simpler words, a responsive site delivers a uniform user experience to anyone who accesses the site from any devices. The viewing and interacting experiences with the site also remain even across different devices.

Google too advises that businesses should consider mobile-friendly, responsive web design. By adopting a mobile-friendly, responsive web design, businesses will do quite well in the Google’s search results. Besides, a large number of people today accesses websites through their smartphones and tablets, so serving them with a mobile-friendly site that renders perfectly on small devices will actually do good for the business.

Many businesses today have adopted mobile-friendly, responsive web design, and they are doing quite good in the online space. If you still have not adopted mobile-friendly, responsive web design for your website, then you should adopt it quickly – it’s not too late yet. Serve your potential customers with a beautiful mobile-friendly responsive site, and do better business in the online space.

If you need help adopting a mobile-friendly, responsive web design, just contact skilled web designers in the UK at iCrayons. We at iCrayons are one of the most reliable web design firms in the UK and can help you transform your non-responsive business website to a nice, mobile-friendly responsive website. We are affordable as well!

To get in touch with the skilled web designers in the UK at iCrayons, just call +44 (0) 208 123 1618 or send in your inquiry at


Are You Addressing Mobile Internet Users Aptly?

A recent study from an internet monitoring firm, StatCounter, reveals that for the first time more users are accessing the internet from mobile devices than from desktop computers. So, are you properly addressing these mobile internet users?

The best way to address both the desktop and mobile internet users is with a mobile friendly website. Mobile friendly websites or websites with a responsive web design deliver optimised user experience to web visitors, no matter from which devices they access the sites. In simpler words, if your site has a responsive web design, then whether your potential customers visit your site through desktop computers or mobile devices, they will have an ideal browsing experience. Even Google favours mobile friendly websites. Therefore, if your website has a responsive web design, then you will also get great benefit in Google’s search results.

Overall, it does make sense to opt for a responsive web design, which allows you to serve both desktop and mobile internet users equally with a single site. Further, a site with a responsive web design has several advantages as well, including the SEO benefit and ease of maintenance advantage.

So, are you ready to serve both desktop and mobile users? Just contact responsive web design specialists in the UK at iCrayons. iCrayons is one of the most experienced web design companies in the UK, and we have amazingly talented web designers who can craft ingenious responsive web design solutions. Whether it is a business website or Ecommerce site, we can help you make it mobile friendly.

Along with responsive web design services, we also offer effective SEO services, which help your site gain good rankings in Google’s and Bing’s search results pages. Just get in touch with us at 44 (0)20 8123 1618 to learn more about responsive web design and SEO services we provide to businesses in the UK.

Website Redesign

Top 5 Reasons Why You Need Immediate Website Redesign in 2016

Let’s be honest, if it has been several years since you launched your business website and forgot to update it, then this is the time to revamp and redesign your website, both aesthetically and functionally. Web design trends and technologies have changed with the time, and a major shift has been noted in the way people interact with the website on the web. Today we’re going to summarize some of the top reasons why you need an immediate website redesign in 2016.

  1. Is your website responsive? Well, this is the first, and also the most crucial reason, why you should redesign your website immediately. With responsiveness, we refer to how your website acts when it is accessed through a mobile device. A responsive website adapts its design to the small screens so that users can easily navigate the site.


  1. Is your website performing poorly in search results? The search engine is the main source of business online; and if your website is not ranking well in search results, then it’s time to redesign your website. Even the search giant Google weights on mobile-friendly websites. A website redesign can infuse new life into your search engine optimization campaign by addressing issues that prevent your website from ranking in search results.


  1. Is your web content relevant? As the web expands, it is extremely necessary that you update the content on your website, as when required. Welcome your customers with up-to-date information about your products and services. Updated information is one of the strong factors to keep your visitors glued to your website. Don’t stuff your website with an unnecessary and excess of information, instead, be specific with your offerings.


  1. What is your website’s load time? According to a recent online survey, a visitor is likely to leave the web page if it takes more than 3 seconds to load. This means, if your website is taking more than 3 seconds, then you are losing your potential customers. Moreover, the slow load means the higher bounce rate, and this affects your search rankings. There are several online tools (free) to check the load time of your website.


  1. What about the navigation of your website? Website with poor navigation is equally fatal as slow load time. Poor navigation discourages visitors from exploring your products and services; hence, visitors cannot find necessary information they want. Your website’s content should be clearly organized, accessible within just a few clicks, intuitive to navigate, include the breadcrumb trails that help visitors get back to where they were, and more.


Website Redesign Company in London, UK

This is a great time to redesign and update your business website both aesthetically and functionally. With all the innovations in design, content & development, future proofing your business website is much easier and will help you stand above the competition.

Want to create a website that works? Looking for professionals to give your site a facelift? Contact us for website design today at

Three Simple Steps to Gain Strong Online Presence

With fierce competition these days, due to the establishment of countless businesses, it has become tough for startups to gain a foothold in the market. These startups, however, can do certain things in order to stand out and attract new customers and clients. The most important thing that startups can do in today’s tech realm is, achieve a strong online presence. A strong online presence allows a startup to target the right type of audience. In addition, it gives the startup a control over what the potential clients will see about its business. If a startup follows the below three simple steps, it can exploit the power of the internet when it comes to expanding its business and managing its online repute.

Step 1: Get a business website

Many businesses, including the startups and established ones, underrate the potential of having a business website. A business website allows a business to get information to its customers quickly, as well as it allows a business to reach out to more people than it would be able to with a brick and mortar facility set up somewhere in the city. By getting a website developed, a business can allow customers to contact it, enable them to purchase stuff, and do much more, all without ever having to leave its shop or facility. A website also shows the customers that the business is legitimate, which is keeping up with the technology.

Step 2: Hire SEO specialists for your business website

Once the business website is up, the next step is trying to find ways for potential customers to find your website. For some businesses, word of mouth and referrals work, but for others it may be difficult for people to find their website. SEO is beneficial for several reasons. First, your website will gain some visibility in the infinite realm of the internet. By earning the visibility, more and more people will come to know about your website; hence, an increase in your reach. Second, SEO allows to drive only the right type of traffic to your website; hence, an increase in prospects. Third, it is the best way for businesses to manage their online reputation. SEO has long-lasting effects and, therefore, even after stopping it for a bit, the results will stay. SEO is by no means an easy task; thus, it is wise to hire SEO specialists to carry out the SEO processes on the business website.

Step 3: Go for PPC

It is recommended (and effective as well) that businesses, especially startups, do SEO and PPC together. When startups employ these strategies, they will be able to gain more visibility or to say more than one spot in a single page of the top search engines. Further, with PPC, a website gains traffic instantly. Even though PPC is expensive than SEO, it is worth spending after it as this strategy helps startups gain a foothold in the competitive market.

Startups that look forward to getting a website, SEO and PPC services do not necessarily have to go searching for different specialists. There are some web development companies in London that provide web development, SEO and PPC under the single roof. Despite the single roof, such web development companies have different teams that deal with website development, SEO and PPC. Searching and hiring such web development companies can help startups create a strong online presence.

Responsive Web Design – The Future of Websites

The growth in the usage of smart devices, i.e. smartphones and tablets, to surf the internet has increased substantially over the past few years. Various groundbreaking market research firms predict that internet traffic through smart devices, especially smartphones, will overtake desktop traffic in the year 2015.

The requirement of how websites should display and function has changed. Several years back, websites were designed and developed with desktop computers in mind. These days, forefront web design and development companies build websites keeping desktop computers as well as mobile devices in mind. Internet users too are expecting that a website is mobile-ready for browsing, and if they do not find it mobile-ready, a negative impression is most likely created in their minds, which certainly is bad for a business. According to various studies, a large number of people have a better opinion of businesses that offer a good mobile experience.

There are different ways businesses can optimize a website for mobile devices like having a mobile website or a separate mobile app. There is also responsive web design, which by the way is becoming rapidly popular.

Let us understand the basics of responsive web design.

What is Responsive Web Design (RWD)?

Responsive web design in short is precisely what it sounds like. RWD allows the website to adjust to how and where it is being viewed. It goes far beyond the website’s layout and effects what is rendered on specific devices, such as a smartphone.

Responsive web design is an in vogue approach of web design and development that focuses on delivering optimal website viewing experience to the users. Website designers and developers achieve this by creating a website that can re-size, restructure and re-display navigational elements and layouts across multiple devices with different screen sizes and orientations.

How Did Responsive Web Design Turn Up?

An independent web designer, Ethan Marcotte was the one who first coined the term responsive web design in his May 2010 article “Responsive Web Design” in the magazine “A List Apart.” Marcotte explains that responsive web design is not a single concept; it is rather a culmination of several techniques to adapt desktop website for optimal mobile experience.

There is a vast difference between responsive websites and mobile websites. The look of a mobile website and responsive website is very different. Another major distinction is that mobile websites use a separate, their own domain or sub-domain. Often, a mobile website’s domain will be The responsive websites do not need a separate domain or sub-domain.

Building mobile websites is cheaper than building responsive ones; however, having a mobile website means owning two domains, which add up to the cost. Further, SEO on both websites — the desktop and the mobile one — also factors toward increased costs. Besides, a mobile website often does not rank well in search engines, and it also does not offer much of the functionality as a desktop website does.

Why is Responsive Web Design Popular?

The problem with mobile websites and mobile apps is that they do not keep up with the new devices with different sizes and formats that keep on emerging in the market. In order for them to keep up, they will require updates from time-to-time (so they can be compatible with the new devices), which in the end prove costly.

Further, mobile websites and mobile apps offer only pared information, whereas users today are expecting much more. According to various surveys, a large number of users think a business’s mobile website should be better than its desktop website.

The high expectations of users have led to mobile-first approaches to web design. This means that web design and development companies should build such websites that can serve both mobile users and desktop users, but predominantly mobile users though. Responsive web design is gaining popularity because it helps serve both mobile users and desktop users with a single website! Because it involves creating only a single website, the cost of developing and maintaining it is also low.

Responsive web design has become a trend for websites, which no doubt will continue in 2015 as well. Investing in a responsive web design is a sensible thing to do if businesses want to serve their users (customers) well and don’t want to go astray from their competition.