Effective Web Design for Small Businesses

Having a good web design is vital for the success, especially for a small business, which predominantly does business online. There are a lot of things that go into a good web design. Some businesses may use a ready-to-use WordPress or Joomla theme, while others may hire a web design company to set up a site from the scratch. Whichever option you may choose, there are several important points to consider in designing a prolific website.

Focus More On Web Content Than On Elaborate Looks

Of course, looks are important, but as a small business, you should focus more on the content of your website.

Web sites of big corporations, like Microsoft, Apple, and others, use high-quality pictures as well as unique layouts and designs. They are elaborate because such corporations want them to be, and are willing and able to spend a substantial amount after it so that they can entice their customers.

As a small business owner, however, you might not have such money to afford a web design company that can create elaborate designs and elements. Besides, it would be unwise for a small business to focus on an elaborate web design because its prime focus must be on highlighting the quality of products or services it is offering. An effective web design for a small business involves having quality web content with ideal keywords that yield good results in the search engines. Talk to your web design company about how you should proceed with the content of your website.

Note that web visitors will not read long paragraphs, so be sure to keep your web content short and precise, which could take your messages effectively to your potential customers. A reputable web design company can help you plan an effective web content for your site.

Design The Site Around The Content To Make It Look Well Organized

Having quality web content is crucial for your site. On the other hand, it is just as important that your site is designed around the content so that your web viewers can easily access the information they seek. You may be able to do this by using fewer pages to publish your content. This way, your web visitors will not have to spend too much time navigating through your site to find whatever they are looking for. On the other hand, you may also choose to use conspicuous links on your home page to guide web visitors to where they want to go, to find the desired info. Whichever way you decide, it is crucial to ensure that the most important information about your business stands out prominently or is easily accessible to the web visitors.

For effective web design, London business owners rely on iCrayons. iCrayons is a leading web development company in London, providing quality web design and web development services to businesses across the UK. Whether it is a corporate website or small business website, iCrayons delivers top quality web design solutions that indeed work for the business.

To learn more about quality web design services in London that iCrayons offers, visit http://www.icrayons.co.uk/services/web-design-uk/.

Web Development

Quality & Affordable Web Development in the UK

Do you need secure and scalable web solutions? You have definitely come to the right place. At iCrayons, you get quality and budget-friendly web solutions that actually work for your business.

When you need a secure and scalable web solution, be it a CMS website, Ecommerce site, or a web application, then your best option is to choose Microsoft technologies. With Microsoft technologies, like .NET, ASP.NET MVC, C#, SharePoint, Kentico, etc., you can rest assured to get high-quality web solutions. Microsoft technologies have the power to build secure and scalable web solutions that offer blazing-fast performance and productivity.

In order to get prolific web solutions, it will be in your best interest to hire an experienced web development agency in the UK that is proficient with using various Microsoft technologies. Such a web development agency in the UK will help you develop excellent web solutions using the powerful Microsoft tools and frameworks.

iCrayons is a leading web development agency in the UK whom you can hire for innovative web solutions. We at iCrayons have been in business for several years now, and we have some of the best web developers in the UK who have an in-depth knowledge of different Microsoft technologies. Microsoft .NET development, ASP.NET MVC development, C# development, SharePoint development… our brilliant web developers know how to work with these technologies in order to create innovative web solutions.

Whether you need an elegant website, versatile ecommerce site, or intuitive web application, at iCrayons, we deliver it all. Our web development costs are competitive, so even start-up and small businesses can hire us for their web development requirements. Contact us by filling a small enquiry form on our site (www.icrayons.co.uk) to learn more about our web development costs in the UK. You can also call us on +44 (0)20 8123 1618 to discover more about us at iCrayons.

Along with web development based on Microsoft technologies, we also provide affordable and quality mobile application development services, where you get quality iPhone app development, iPad app development, Windows app development, Android app development, and Cross-Platform app development solutions. Browse through our website to learn more about our mobile app development services in the UK.

Responsive Web Design Services

Is Your Business Website Mobile-Friendly? Contact iCrayons for Responsive Web Design Services in the UK

It is essential to have your business website mobile-friendly. If it isn’t mobile-friendly, then you are missing a lot.

Mobile-friendly web design or responsive web design is the current standard. It allows users across diverse devices access the website seamlessly. A site with responsive web design eliminates the need of having separate websites for mobile users and tablet users.

Mobile-friendly, responsive websites transition themselves spontaneously and make it user-friendly for people accessing the site from varied devices with varied screen sizes and orientations. In simpler words, a responsive site delivers a uniform user experience to anyone who accesses the site from any devices. The viewing and interacting experiences with the site also remain even across different devices.

Google too advises that businesses should consider mobile-friendly, responsive web design. By adopting a mobile-friendly, responsive web design, businesses will do quite well in the Google’s search results. Besides, a large number of people today accesses websites through their smartphones and tablets, so serving them with a mobile-friendly site that renders perfectly on small devices will actually do good for the business.

Many businesses today have adopted mobile-friendly, responsive web design, and they are doing quite good in the online space. If you still have not adopted mobile-friendly, responsive web design for your website, then you should adopt it quickly – it’s not too late yet. Serve your potential customers with a beautiful mobile-friendly responsive site, and do better business in the online space.

If you need help adopting a mobile-friendly, responsive web design, just contact skilled web designers in the UK at iCrayons. We at iCrayons are one of the most reliable web design firms in the UK and can help you transform your non-responsive business website to a nice, mobile-friendly responsive website. We are affordable as well!

To get in touch with the skilled web designers in the UK at iCrayons, just call +44 (0) 208 123 1618 or send in your inquiry at sales@icrayons.co.uk.


Important Points to Consider If You Are Searching for Web Design Company in London, UK

You probably came across this blog because you searched for “Web Design Company London” and need the help of web design and development company in London to go live over the web with your products and services. When you typed this term ‘’Web Design Company London” in a search engine like Google, you will come across hundreds of local web design companies, but randomly selecting anyone can be fatal for your dreams of going online. It is necessary to do some background checks and ask some right question as well. If you are new and don’t know what to look for in a web design and development company in London, then this blog will give you some honest ideas. Please, keep reading.

Are you looking for a local web design company in London?

Some business owners prefer local web design and development companies, but if you are open to working virtually, you can easily find many great web design companies across the United Kingdom. Whether you are hiring a local or an offshore web design company, the thing you should be asking yourself is, can they provide me the service and result for my business.

If you are trying to find a web design company with the help of search engines such as Google and Bing, then you will find many companies calming to be the best in the industry, but it is on your part to find the right one for yourself.

Request the company to provide you some references of their clients. Sure, they will provide you some of their best references, but it should still give you a sign of their work. A word of advice – avoid any company that is not willing to let you contact prior clients.

Check Company’s Portfolio

The company’s portfolio is another best way to find out whether the company is worth hiring or not, and does it has the potential to meet your unique requirements. Thoroughly check their previous work and see if you like their work. Also, check the performance of their clients’ websites, how does it look, and whether it is able to generate sales or not.

Uninterrupted Communication

Uninterrupted communication is the key to successful website development. If you want your business website to be exceptional than your competitors, then the company you hire should be asking you tons of questions about your expectations, your business, your services or products, your targeted audiences, etc. Answers to all these questions will help them build a website that truly reflects your unique position in the market.

Some Other Important Factors

Here is the list of some of the most important qualities to look for in a web design company you decide to hire, and they are;

• Company should be aware of prevailing web design trends
• Company should be utilizing the latest tools to design and develop your website
• Company should be providing your responsive designing solutions
• Company should be providing a news and a blog section on your website
• Company should be making your website search engine friendly

Contact iCrayons for Web Design in London

We hope you got value out of this blog. Please get in touch with iCrayons at http://www.icrayons.co.uk to speak to us about your web design project. We are a web design and mobile app development company in London.

web design London

How to Thrive in the Tough Competition

How tough has it become for businesses, especially for the startups, to gain a firm position in the market? New and new businesses are establishing every day, and this just pours more fuel to the fiery competition. In such a world, what can a startup do to create and maintain its existence, let alone to gain a firm position?

Well, there are several things a startup can do for itself to build and retain its existence in today’s highly competitive world. One such thing, which is a prerequisite looking at the trend, is to acquire a solid online presence. A solid online presence builds a channel that allows a particular startup to target its potential customers. Here are some steps that a startup should follow, which may assist the startup to thrive over its competition.

Step 1: Get a proper website

Many businesses, startups and established ones alike, often belittle the power of having a website. A proper website, i.e. a carefully designed and built website, enables a business to get the right information to its customers swiftly. Not to forget, a website also increases a business’s reach, allowing it to target more customers than it would be able to with a street-side shop somewhere in the city. With a proper website, a business creates its identity online and allows potential customers to contact it and make them perform transactions, all on the virtual, yet the most happening place for most people. A good website also gives confidence to the customers that the business is legitimate and is keeping up with the tech trend.

Step 2: Get SEO experts to work on the website

As soon as the website is up and running, the next step is to make it prominent so the potential customers can find it easily. For some businesses, referrals and word of mouth suffice, but for others such things will not work. This is where SEO (an acronym for the search engine optimization) comes in. SEO makes a website visible on the vast internet. Not only SEO makes a website visible, but it also helps drive the right type of traffic to the website. SEO also has lasting effects, meaning even if it is stopped for some time, the results stay. Search engine optimization is tough, so it would be a sensible choice to hire SEO experts to carry out the SEO activities on a website.

Step 3: Opt for Pay-Per-Click (PPC)

It will be a good and effective idea for startups to do both SEO and PPC simultaneously. PPC helps gain a website instant visibility in the search engine. Further, in conjunction with SEO, startups will be able to reap the benefits of gaining multiple spots (more visibility) in a single page of the search engines; thus, doubling the chances of getting a visit to the website. PPC may seem expensive, but it is worth it for startups to gain a firm position in the competitive market. Again, just like SEO, PPC management is tough. If done improperly, it can drain money quickly. For that reason, startups should consider hiring PPC experts to handle the PPC management of their website.

Startups that are thinking of getting a website as well as SEO and PPC services for the website, which might help them thrive in the competition, need not need to go searching for different experts. There are reputable web development companies in London that offer a comprehensive service, which includes web development, search engine optimization and pay per click management. Such web development companies in London normally have separate teams that specialize in web development, SEO and PPC. Teaming up with such web development companies in London can prove to be fruitful for startups wanting to build a strong online presence and thrive over their competitors.

Three Simple Steps to Gain Strong Online Presence

With fierce competition these days, due to the establishment of countless businesses, it has become tough for startups to gain a foothold in the market. These startups, however, can do certain things in order to stand out and attract new customers and clients. The most important thing that startups can do in today’s tech realm is, achieve a strong online presence. A strong online presence allows a startup to target the right type of audience. In addition, it gives the startup a control over what the potential clients will see about its business. If a startup follows the below three simple steps, it can exploit the power of the internet when it comes to expanding its business and managing its online repute.

Step 1: Get a business website

Many businesses, including the startups and established ones, underrate the potential of having a business website. A business website allows a business to get information to its customers quickly, as well as it allows a business to reach out to more people than it would be able to with a brick and mortar facility set up somewhere in the city. By getting a website developed, a business can allow customers to contact it, enable them to purchase stuff, and do much more, all without ever having to leave its shop or facility. A website also shows the customers that the business is legitimate, which is keeping up with the technology.

Step 2: Hire SEO specialists for your business website

Once the business website is up, the next step is trying to find ways for potential customers to find your website. For some businesses, word of mouth and referrals work, but for others it may be difficult for people to find their website. SEO is beneficial for several reasons. First, your website will gain some visibility in the infinite realm of the internet. By earning the visibility, more and more people will come to know about your website; hence, an increase in your reach. Second, SEO allows to drive only the right type of traffic to your website; hence, an increase in prospects. Third, it is the best way for businesses to manage their online reputation. SEO has long-lasting effects and, therefore, even after stopping it for a bit, the results will stay. SEO is by no means an easy task; thus, it is wise to hire SEO specialists to carry out the SEO processes on the business website.

Step 3: Go for PPC

It is recommended (and effective as well) that businesses, especially startups, do SEO and PPC together. When startups employ these strategies, they will be able to gain more visibility or to say more than one spot in a single page of the top search engines. Further, with PPC, a website gains traffic instantly. Even though PPC is expensive than SEO, it is worth spending after it as this strategy helps startups gain a foothold in the competitive market.

Startups that look forward to getting a website, SEO and PPC services do not necessarily have to go searching for different specialists. There are some web development companies in London that provide web development, SEO and PPC under the single roof. Despite the single roof, such web development companies have different teams that deal with website development, SEO and PPC. Searching and hiring such web development companies can help startups create a strong online presence.

Getting Maximum out of your Website

These days, it is not a choice, but a necessity to have an online presence. Having an online presence, however, is just not enough–it is very important to have a prominent online presence or else, online presence will be worthless. Businesses or merchants can have an online presence with a website, but they need to make sure that their website is able to make a remarkable first impression–an impression to make them prominent.

If a website is difficult to navigate or just dull to look at, it may get visitors, but it won’t be able to convert them into customers. And of course, such a website will not get repeat visitors–why would anyone visit a boring or hard to navigate website? iCrayons, a web design agency in London, shares its ideas for getting the maximum out of websites, or to be more precise, make websites that are capable of delivering a solid first impression.

Clear Content

You only have a fraction of a minute to engage web visitors. The in-trend web designs viz. material design, single page responsive, bootstrap and parallax, which deliver pleasing look and feel alone will never be able to help engage visitors. Along with such a web design, you need to blend in clear web content that is simple to understand, yet impactful. Twitter’s homepage, for example, states, “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.” What could be precise and clearer than that?

Make it Easy and Usable

The Internet is full of bad websites, some with a sluggish performance, some with a difficult-to-use navigation and some simply with a dull look. Ensure that your website does not fall into the category of “BAD WEBSITE.” If your website is easy and usable, you will be able to form lasting relationships with your visitors. It is vital to get your website designed and developed by the professionals. They will ensure that the website is quick to load, easy to navigate, beautiful to look at, and easy for visitors to share it with their friends.

Search Engine Friendly

If your website is not a search engine friendly, you will not get enough organic traffic–it is that simple. People will not be able to find your brand (your website) in the search engine results page. Therefore, ensure that your website has a sitemap, and its site descriptions, title tags, and heading titles are properly filled out. If you cannot do it by yourself, then hire an SEO expert to make your website search engine friendly. If your budget permits, hire an SEO expert for a continuous basis; the expertise of an SEO professional will help improve your website’s visibility in the search results.

Mobile Friendly

Gone are the days when having a mobile site was considered as an add-on; it is a requisite now. Your company needs to have its presence–commanding presence–in the mobile realms as well. Build a website keeping different screen sizes and orientations in mind, i.e. for PC, smartphone and tablet. Once you have a website that can cater to different screen sizes and orientations, monitor its metrics. If you have an increasing mobile audience, then think about getting into the app game.

Finding a Good Web Design and Development Firm

It is indeed expensive to get a new website built. Before you decide on a certain web design and development firm, you need to ensure what you are getting into. It is beneficial, in many ways, to ask plenty of questions to each firm you are considering hiring. Below is a somewhat long list of questions that may help you in your quest of finding a good web design and development firm.

How do you handle all the design and development work? How big is your web design and development team? How long have they been working in synergy? Plenty of firms do not have in-house design and development teams. This lack of in-house teams shows that the firm you are considering hiring does not know the technology that will drive your website. Besides, having someone between you and the development team will only make things complicated. With such firms, you are paying for the work to a third party of which you do not know anything. In order to avoid such confusion, ensure that the firm you hire has its own teams of web designers and web developers. It takes considerable time for designers and developers to settle on a batch of technologies and become proficient. If designers and developers have been working together as a unit, they will certainly have a robust and reliable web solution.

How long have you been using this web technology? Can you show me the back-end of websites built on the technology that you normally use? An early preview of the back-end (content management system or simply CMS) will be helpful as it lets you know what you will be getting with your new website. A versatile and easy-to-use CMS is important for you and your website. You would not want to have a back-end that would make a simple task, like changing the text or image, complex.

Can you build a website with responsive web design? Currently, the trend is for responsive web designs. After all, a large number of people are viewing the websites through their smart devices (smartphone and tablet). Your website should be capable of rendering web content optimally on devices with different screen sizes and orientations.In short, it should be responsive.

Do you offer any warranty? Do you have any maintenance plan? What about hosting? What are the costs for those complementary services? A website, like any mechanical equipment, needs maintenance from time to time. Web technology is evolving constantly and rapidly. New viruses are being born, web browsers are being updated, and new web functions are being introduced. Your website may function flawlessly today, but it will not tomorrow. You need to prepare yourself for the maintenance costs of your website. It is best to know how the web design firm you are going to hire for your new website is going to handle its future maintenance and upgrade.

How do you charge? Will it be project-based or hourly-based? How frequently do you go over budget? What are the terms of payment? Do you have a clear procedure for billing the extra features or work that goes beyond the initial scope? More than often, most firms underbid a project and then abruptly increase the price as the website is being built. Be wary of such firms. Get the clarifications beforehand by asking a lot of questions pertaining to the pricing and payment. A written project proposal, including payment terms and cost of extra work, duly verified is necessary.

Do you have a project manager and team leader who will be working on this project? It is helpful to have a dedicated project manager and team leader on your website development project. These professionals plan, build timelines, organize work, review, schedule meetings, etc. If the web design and development firm you hire does not have a project manager and team leader, be prepared to waste time dealing with development fiddle-faddle, which by the way, is the main reason for delays.

Can you provide some references? Well, this question does not need much of an explanation. It is just a good practice to ask this question before making a big investment.

What about the website’s source code and design files…will I have access to it? Oftentimes, some web development firms hold their clients hostage by not giving them access to the source code and design files after the completion of the project. When you are outsourcing your requirement, you need to know that you are the rightful owner of all the source code and design files…not the web development firm. Ensure to get it in written that source code and design files belong to you.

Do you offer complimentary basic SEO? SEO, acronym for Search Engine Optimization, is necessary for a website, no matter what business you are dealing in. Your website needs to be visible in different search engines so that people or your potential customers can find it easily. Basic SEO often includes HTML code optimization, header tags optimization, meta tags optimization, URL optimization, sitemap creation, etc. These are essential things so ensure the web design and development firm you hire should be able to offer you basic SEO for your new website.

That’s pretty much all the basic, yet important questions you need to ask a web design and development firm. Of course, aside from these, you can also other questions. The more questions you ask, the better are the chances to hire a good web design and development firm for your web development quest.