The Two Aspects to Consider for the Success of your Mobile App

Whether it is an iPhone, Android or Windows Phone, mobile app usage is on the constant rise. Mobile apps offer useful functionality to users. Ranging from the note-taking to document-creating, gaming to sports news, photo-snapping to file-sharing, and more, mobile apps satisfy users every need.

There are several aspects that show your mobile app, be it Android, iPhone or Windows Phone app, will be successful. In this blog, we will shed light on two most important aspects that show the prospect of success of your mobile app.

Easy to Understand and Use

Regardless the type of people (age, gender, etc.), they all prefer mobile apps that are easy to understand and simple to use. If possible, the name of the mobile app itself should state what the app offers. Apps that are simple to understand and easy to use, tend to create interest, and make users feel pleased. Most users concern about the app’s functionality rather than its fancy features. Ease of navigation between different features in the app is also a cardinal aspect. Overall, keep in mind that for an app to be successful, it should be easy to understand, easy to use with simple navigation, and compatible with different mobile platforms and devices.

Decent First Impression

A solid first impression makes an impact — people spend just a minute or two to examine a new app. Ensure that the app is easy to discover in the app store. When it comes to searching an app, users want quick results and a confusion-free experience. Your app should be in the proper category, i.e. if it is a productive app, then in productive category, and if it is entertainment then in the entertainment category of the app store. This helps users find it easily. Further, describe your app clearly in the description section of the app store and make sure to include proper screenshots.

As far as the app itself is concerned, keep its design simple and clear; such a design enables the user to navigate all the sections of the app freely.

Aside from design, there are some undeniable continuous changes necessary to attract and keep a user’s attention. Ensure that your app changes its looks, features and contents from time to time; it will keep the users interested and satisfied.

On a separate note, if you want to ensure that your app makes a good impression, test it with the real users before you launch it on the app store. Many mobile app development experts recommend doing this. Real users provide valuable feedbacks that can help eliminate certain drawbacks and make your app better.

If you aim to create a successful app, you should not ignore these two aspects. Whenever you go for Android app development, iPhone app development, or Windows Phone app development, consider the above two aspects, and you will surely have an app that users love.

Have You Considered Android App Development Yet? If Not, Then You Should

If your attention is not towards Google’s Android platform, it perhaps ought to be. As per the report by IDC (International Data Corporation), a business intelligence and market research company, over 84 percent of the total smartphone units shipped in the third quarter of 2014 were running Android. Two years earlier, in the third quarter of 2012, it was only a shade under 75 percent. In merely two years, the market share of Android surged up by almost 10 percent!

The same report also indicates Apple iOS’s market share falling to 11.7 percent in the third quarter of 2014, from 14.4 percent two years earlier. A good 2.7 percent decline in just two years. Microsoft’s Windows Phone so far isn’t making any significant impact, as it owns only 2.9 percent market share.

So what is the outcome of all this data for mobile app developers? It is simple; start innovating for the Android platform.

For a far too long, Android was considered the underdog. Apple’s iOS, on the other hand, was where most of the people went to when they wanted to make money from the app. Now there are a lot of good reasons to go for not only iPhone app development, but Android app development as well.

Landing an app on both platforms will enable you to target a wider audience of smartphone users, which in turn lets you earn more money from the app. If it is difficult to develop an app for both platforms, maybe because of money constraints, then choosing Android platform alone might not be a bad idea. The user base of Android is wide. Besides, Android app development is less expensive than iPhone app development. The app submission and acceptance processes for Google’s Android are also less daunting.

As per a blog on Mashable, Google Play (official store for Android apps) now has more apps than Apple’s App Store does. In the light of this, one can argue, “What are the chances of my app being able to stand out in the sea of Android apps?” Of course, it is difficult to make an Android app stand out among millions of apps, but it is not entirely impossible. Those Android apps, that have good design and great functionality, have a better chance of getting attention from users and media. Therefore, excellent design with purposeful functionality should be the main criteria for Android app development.

Android App Development – Outsourcing can save money, but only if you choose the right company

All the hype of outsourcing Android app development requirements is enchanting entrepreneurs and businesses across the globe by promising exceptional apps at utterly low costs.

“Save on development costs; dedicate more attention towards your business instead of getting your app developed; get custom Android apps as per your precise specifications.”

Can outsourcing app development really save money and get the results you desired? Yes, certainly it can. You, however, must first understand how some Android app development companies hide expenses that could drain your pocket if you are not careful.

Here are some tips on how to curtail the hidden costs of outsourcing Android app development requirement.

Be Wary of the fixed-pricing model

A fixed pricing may sound attractive to anyone as it puts the stakeholder at easy by constraining budgetary uncertainty. Many outsourcing companies unfortunately lure stakeholders into a deal and hit with absurd additional charges later on. Initially, the app development company will quote very low price to build an app; nevertheless, the scope of work will not include all the necessary or important features. Within several months, the money will be exhausted, and the app will be far short from ready.

Victims of such a pricing model often end up in the forbidden ground. Their original outsourced company has already charged them way over the decided fixed-price budget, yet their app is still too short from market-ready. What should such stakeholders do now? Do they give more cash in order to get the app complete? Do they forsake the original company and start from scratch with another company, which may be expensive or has tricks up their sleeves just like the first one?

How can a stakeholder looking to outsource Android app requirement avoid this disaster? Well, one needs to understand that in the world of high-quality app development, fixed-pricing model is simply impossible. Instead, select an app development company that invests significant time from day one to understand nitty-gritty of the app requirement, and leave the cost to good faith.

Core or essential features go first

The app development company needs to define how the app should work at the end at the outset of the project itself. It seems simple, but not many companies adhere to this practice. Select a company that relies on Agile methodology — a group of application development methods that focus on requirement and solution through collaboration between different teams. If a company relies on Agile methodology, it will prioritize which features are important to users, and will develop those features first. In case a stakeholder runs into financial problems, they can cut off the development and still have a working app — just without the least important features though. The difficult and most useful functions should always come first. Stay away from the app development companies that want to deal with the easy parts first.

Get the team that was promised

If often happens that at the outset, an outsourcing company shows impressive résumés of their developers who will be working on the project; nevertheless, those developers will never actually work on the project. Sometimes, it also happens that during the beginning of the project, experienced developers will be working on the development, but later on, they are replaced with an inexperienced team. A stakeholder will end up with amateurs who are (maybe) working on their first Android app.

Employee (developer) turnover can also be a big issue. In many countries, employee turnover rates are high. During an ongoing project itself, developers quit. A replacement to such developers means waste of time — hiring someone competent, making them familiar with the project and restarting the development. It is dangerous for app development.

How can a stakeholder avoid these problems? Well, investigating the app development company’s turnover rates is a good place to start. Take guarantee that the team that started the project will see it through the end. Ensure to talk to the developers, working on the project, on a weekly basis. It will help know who is really working on a continual basis on the project.

Create a solid communication plan

Some Android app development companies keep the stakeholders out of the process. They suggest signing the contract first, and then they will reconnect once every month or two; this is just a recipe for disaster.

Select an app development company, with an established set of processes that includes daily, weekly as well as monthly correspondences. Ask for full transparency in the project, including a work agenda and complete details about which developer is going to develop which features. The company, on the other hand, should collect a complete contact information about the stakeholder, including e-mail, Skype ID, and personal contact number. Finally, choose a company that can communicate at your convenience.

Find a company that is competent enough to understand your business niche

Even a freelance developer can develop an Android app; nevertheless, will he or she be able to deliver the kind of app that you really need?

If you want an Android app that can really complement your business, you need to find and select a company whose developers fathom the nature of your business and what you want to accomplish with the app. During the sales and analysis processes, identify how deeply the app development company can understand your business.

Outsourcing Android app development requirement certainly can save money, but it is vital to select a reliable app development partner.

Find the Best Android App Development Professional

Ok, you’re in a café with your friends, and suddenly you’re struck with an idea for an excellent android app. You’re so thrilled that you pick up a paper napkin and start scribbling the app details on it. As you add the final notes, you realize that this paper napkin mockup is not really an app, and you will need someone who is expert with android app development to make your idea a reality. Here is a simple process you should use to search the professional in town who is right for you.

Start with a Google or Bing search, like most people do. Through a simple search, you will be able to see who the pros in the market are for development in your locality, and it will help you confine your search by quality and reputation. Remember not to consider the first couple of results of the search, as they are ads for which a company has paid a lot of money. Search engines rank good companies on the front page; so are the companies that rely on ads not proficient enough to rank on their own capability? Consider the results are below the ads.

You should now check out the companies that do android app development and see how well their previous projects are. You can do this easily by taking a close look at the portfolio section of their website to determine the quality of their work. Take a step further and use their “Request a Quote” feature to give the company a brief of what you are searching for in your app and scheduling a time to speak with one of the representatives. The development company will then be able to quote you roughly on how much the android app development is going to cost. You can talk to a handful of companies and see which one can offer you the best quality work for the most reasonable price.

After speaking with all of the development companies that you are considering to develop your innovative app, it is time to decide. Remember how the company talked to you during the first interaction. You do not want to do business with a company that you had gloomy or bad first interaction with regardless of the reasonability of price or quality of work. Developing an app can be a long and complex process, and it is vital that the company you select is one that you could be happy and satisfied working with. Finally, look at the company that will offer you maximum value for your money. After all, you want to ensure that they are able to deliver a quality application at a somewhat reasonable price.

That’s it! You have narrowed down your options to find the best company offering android app development. Don’t forget how you found the company, when your app starts earning for you.