Web Development

How to Gain Strong Online Presence

Starting a new business? You may have to face tough competition! There are a few things, however, that you can do to thrive over your competition and at the same time attract new customers.

No matter what kind of business you are starting, you need to gain a strong online presence. After all, people all across the globe spend most of their time surfing online. A strong online presence helps the business connect to the right kind of audience. It further allows you to control what your potential customers can see about your business. If you want to boost your start-up business, follow the below steps, which can help you create a powerful online presence and help you reach out to more potential customers.

Step 1: Get an Elegant Business Website

In this day and age, where most of the people spend more than half of their time surfing online, never underrate the power of a beautiful business website. First of all, a business website helps you extend your reach beyond your local brick and mortar shop or office. With a website, you can reach out to your customers both locally and globally. Further, with a website, you can operate your business 24×7, 365 days a year, which may be very unlikely to do with your brick and mortar shop or office. Your website also allows your potential customers to contact you, let them buy your products or services, and do much more, all at their own convenience. These days, having a nice business website is absolutely necessary.

Step 2: Hire SEO Professionals for Your Website

After getting your business website, you need to focus on the ways to let your potential customers know about the existence of your website. SEO or search engine optimisation can be very beneficial here. These days, whenever anyone needs anything, they Google or Bing or Yahoo it. In other words, they search it in their favourite search engine. You need to make your website’s presence here in the search engine, so that whenever anyone searches something that you sell, your business website comes in their search result. In order to make a strong presence in the search engines, you need to rely on SEO. Search engine optimisation is a method of making a website more prominent (rank it higher) in the search engine results’ page. SEO is not an easy task, so it will be in your best interest to consider SEO services and hire SEO professionals to carry out SEO on your website.

Step 3: Go for Pay-Per-Click Advertising

For an added boost, it is very beneficial, especially for start-up businesses, to do both SEO and pay-per-click (PPC) simultaneously. When you employ both SEO and PPC strategies, your business website will gain more visibility or more than one spot in the search engine results page. PPC further helps gain instant web traffic to your business website. Despite being a tad more expensive than SEO, it is worth spending after PPC as it helps start-up businesses gain instant visibility in the search engines.

If you need a beautiful business website as well as SEO and PPC services for it, you essentially do not have to go searching for different firms. There are some reputable web development companies in the UK, like iCrayons, that provide web development as well as SEO and PPC services under one roof.

iCrayons is a reputable web development company in London, UK, that provides high-quality web development services, as well as effective SEO services and PPC services. In business for many years now, iCrayons can help you build an exceptional business website and also help you ensure that it is prominently visible in the popular search engines.

Apart from web development, SEO, and PPC services, iCrayons also provides bespoke software development services and mobile application development services (iPhone app development, Android app development & Windows app development) in the UK.

To learn more about web development, SEO, PPC, or any other services that iCrayons offers, kindly write to us at info@icrayons.co.uk. Alternatively, you can also call us at +44 (0)20 8123 1618.


Mobile App Development – A Sensible Investment for Your Business

Did you know that investing in a mobile app is definitely worthwhile? A mobile app can actually work for your business! Mobile apps have the power to generate revenue as well as build or improve the brand value of your business. As an astute business owner, you should certainly invest in mobile app development services and get a beautiful mobile app.

Before making an investment, however, you should decide where you need to invest: iPhone app development, Android app development, or both. Now, how would you do decide where to invest? The answer is pretty simple! It depends on what you expect to yield from your app.

If you are expecting to generating revenue from your mobile app, then you should definitely go for iPhone app development. Apple’s iPhone has a lavish user-base that is in most instances always willing to pay for an app. Yes, iPhone users will happily buy iPhone apps. These users are never hesitant to make the purchase. There is, however, a condition here. You iPhone app needs to be beautiful, productive, and intuitive to use. Only such iPhone apps entice the users to download and use them. More downloads mean more revenue for you. A dull app, on the other hand, won’t even get noticed.

If you are expecting to creating a brand name or improving the brand name of your business, you should choose Android app development. It is no hidden fact that Android has a massive user-base. Imagine how far your business name will carry if you have a beautiful Android app that is intuitive, free to download and use. Believe it, your business will earn remarkable popularity when your Android app, carrying your business name, reaches millions of Android users.

If money is not a constraint, and you want to generate revenue as well as create or improve the brand name of your business, then you should opt for both iPhone app development and Android app development, and get beautiful iPhone app and Android app.

Now, as you know what iPhone apps and Android apps are capable of, you should decide where you want to invest: iPhone app development, Android app development, or both. After deciding, be sure to partner with a reputable mobile app development company in the UK, like us at iCrayons. We can help you with both iPhone app development and Android app development. We have enough experience and quality app developers that allow us to ensure quality results at budget-friendly pricing. Contact us today for a free, no-obligation mobile app development quote.