If you are planning to enter the world of PPC, you will find it bit confusing and complex. There is a lot of information you need to concentrate on and, if you are a newbie, the rules regarding keywords and setting up a campaign can seem a little frustrating. However, the good news is it is not actually that hard to manage your PPC campaign and make it work for you. Here are some important tips for tuning-up your PPC campaign to fit your business.
Be as Specific as Possible and Be Unique
In a PPC campaign, keywords play a crucial role, so there is no room for generalization if you want to turn a sale. Ensure that everything about your business’s Pay Per Click campaign is specific and unique. This includes both keywords and ad copy. There is a habit to focus on generalized keywords, but here you will find a lot of competition, and hence high priced bids. Instead of generic keywords long tailed keywords work much better, not only do they attract relevant traffic, but also they are more likely to turn into a conversation (what we call lead, sale, or download).
Make Your Landing Page Customer Ready
We know, all PPC ads direct traffic towards a defined landing page on your website; therefore, ensure that the landing page is related to the ad copy otherwise you could be penalized and have to pay more for that specific click or your ad may not show up, at all. Also, don’t guide a visitor to a page that has exactly the same content as on your ad copy. Expand the subject matter with as much information as possible about the service/product, or special offer so that your end-users are motivated to make the deal.
Call to Action
It is necessary to have a call to action on your landing page, i.e. contact us for more information, fill the contact us form, or include a contact number. You also need to ensure that the page is equally attractive and appealing and is easy to navigate. Within a few seconds, a visitor decides whether to stay on the website or not. Therefore, good look and feel of your landing page is essential.
Utilize ad Extensions
Take advantage of ad extensions (Google AdWords). Here, you are able to add your contact details, along with additional site links, location extensions, and social extensions to your ad, offering the potential visitor with a range of subject matters from which to choose to click on.
Review and Tweak Frequently
Most business owners make the mistake of thinking they can relax and wait once they have produced an ad. It is essential to observe how well the ad is doing and if it is not, make suitable changes to boost its productivity. Are visitors clicking the ad? If they are, how long are they staying on the site? Check in repeatedly to examine how well your PPC campaign is doing and what you could probably change. If you wish to stay ahead and above the ordinary service providers, you need to be constantly working at driving new traffic to your site.
Above all, PPC does take a time and commitment. If you simply generate the ad, sit back, and watch, you could find yourself losing a lot of money. At the initial stage, you have to spend a little money, but once you have set up your campaign, ad groups, keywords and negative keywords, you will find the immediate increase in traffic is well worth the time and effort invested.