To attract more website traffic in this digital marketing era, businesses have two options— Search Engine Optimization aka SEO and pay-per-click advertising, which otherwise known as, PPC advertising. SEO and PPC have their own pros and cons, but for effective results, it is essential to incorporate both to your marketing strategy.
The SEO can be a long and slow process, and with high competition and unanticipated algorithm updates, it is forcing more businesses to spend more of their internet marketing budget for PPC advertising. PPC is attractive, yielding quick results, driving more traffic that is adequate to a website. It, however, has a drawback—carrying out a PPC campaign requires a great deal of knowledge, and of course, experience to do it properly.
Most business owners will simply create an AdWords campaign and naively overspend their budget with no results whatsoever. In order to start and manage a campaign, it takes considerable experience and deep insight on how Google AdWords or PPC works.No wonder why internet marketing agencies charge some fee to handle any PPC campaign. Here are some reasons why you should seek and hire a professional to manage your pay-per-click advertising.
To constantly monitor and properly optimize your pay-per-click campaign
Being a business owner, you are already too busy managing day-to-day business activities. And to run a successful PPC campaign, it requires constant monitoring and optimizing, which would not be possible since you are already too busy. With PPC, you are spending some amount for every click and, therefore, you need to ensure that the campaign runs perfectly so to take benefit of and convert much of the traffic.
PPC is rising in popularity, and because of the rise in popularity, its costs are also increasing. If you don’t have enough time to dedicate towards your PPC campaign, it is a prudent decision to employ a professional internet marketing agency to handle it for you.This way, you don’t have to worry about wasting money on PPC while at the same time you can have good results with PPC and also focus your entire attention running your business and its everyday operations.
To configure AdWords properly
Google’s AdWords settings can be quite complicated, and this is true especially if you are just getting started with it. Google AdWords has plenty of settings that help optimize and get maximum out of a pay-per-click campaign. From all those, if something as simple as geo targeting setting goes wrong, it could result in budget inappropriately spent in just a matter of a few minutes.
Imaging creating an account, setting your source of payment, creating your PPC ads, and then making the campaign live just to learn that you shell out $2,000 worth of pay per clicks in few minutes, and you received traffic that doesn’t even belong to your country. It would be your money wasted. Such a thing can happen and not just with geo targeting setting. There are many settings that have to be configured correctly so to have a successful campaign. By hiring an expert PPC agency, you will not have to worry about configuring your AdWords properly, or about your budget being inappropriately spent.
To help select the right keywords
Various subscription-based keyword research programs and the Google’s own Keyword Planner tool are available, which can give you some ideas about the keyword. They are, however, just tools. They, at their best, will simply assist you and will not offer you a solid list of keywords that guarantee to work well for you PPC.
Every business is different, requiring a unique keyword strategy that works well. Choosing the keywords without research can bring in a significant amount of traffic, but hardly any conversions. Therefore, a good keyword research is necessary, and such research should be on a continual basis. Good keyword research helps eliminate poorly performing keywords, and at the same time, helps discover keywords that work well for your campaign. Keyword research is not an easy task and it requires experience and expertise of a professional agency.
To write ad copy
One of the crucial aspects of a PPC campaign is a strong ad copy. You could have the right keywords and a beautiful landing page, but if you do not have an effective ad copy, which can attract any clicks, your entire campaign is certainly dead in the water.
More clicks eventually result in a better conversion rate; hence, ensure that the ad copy of your campaign is well-written, which can attract more people. A bad ad copy prevents your potential customers from clicking on or even noticing your ads. It, in a worst case scenario, results in clicks without any conversions because people might mistook your ad completely for something else. Hire PPC professionals to write an ad copy, as they know how to create an effective ad copy.
Aside from all the above, a PPC agency can assist you with many things, including point out landing page problems, constant tracking, analyzing, and optimizing the campaign, provide monthly reports and more. Such an agency has all the resources that specifically focus on the success of any PPC campaign. If you are spending some money on PPC, it is not a bad idea to hire a professional to do it for you.