Hire a Good SEO Company to Generate More Business Online

Do you have a nice website, but it isn’t generating enough business? What could be the problem? Why is your website not generating enough leads or sales? There could be numerous reasons why your website is not performing the way you had expected.

Of the many different reasons, the visibility of your business website in the search engines like Google or Bing could be the main problem. Having a nice website is important, but letting people know you have a website is equally, or perhaps, more important. For that reason, you need to think about SEO or search engine optimisation.

Search engine optimisation is all about increasing the visibility of your site in Google, Bing, and other search engines’ search result pages, so that people are able to find your website easily. When your website is clearly visible to the potential customers, they are bound to click it and land on your site. Eventually, the web traffic on your site will increase, which will result in the generation of more leads and ultimately more sales. Sounds nice, isn’t it? But, how would you proceed with the SEO of your site?

SEO or search engine optimisation can be difficult, especially when you don’t know how search engines work. For that reason, it will be in your best interest to get professional help of a good SEO company. SEO companies have trained SEO experts who specialise in optimising your site and carrying out various activities that are geared toward increasing visibility of your site in the popular search engines. Relying on the SEO services of a reliable SEO company will make your site effective so that it starts generating more leads and sales for your business.

Be careful, however, when hiring an SEO company. Many SEO companies are out there, but only a few know how to optimise and increase the visibility of your site. Those SEO companies that do not know the working of search engines may rely on outdated or inadequate approaches, which could have a detrimental impact on your site. Some SEO companies may even resort to unethical methods, which could, later on, ban your site in the search engines. You do not want to get into such troubles, right? Therefore, when it comes to hiring an SEO company, be sure to hire a reputable SEO company that relies on modern and ethical approaches to improve your website’s ranking in the popular search engines.

For the best SEO services, UK businesses put their trust on iCrayons. A professional web design and SEO company in the UK, we at iCrayons provide quality SEO services to businesses that want to boost their online presence and generate more sales. Our SEO specialists focus on not only optimising the websites, but also on carrying out clean SEO activities that will certainly improve your online business.

To learn more about our SEO practices, just call us on +44 (0)20 8123 1618.

Getting Maximum out of your Website

These days, it is not a choice, but a necessity to have an online presence. Having an online presence, however, is just not enough–it is very important to have a prominent online presence or else, online presence will be worthless. Businesses or merchants can have an online presence with a website, but they need to make sure that their website is able to make a remarkable first impression–an impression to make them prominent.

If a website is difficult to navigate or just dull to look at, it may get visitors, but it won’t be able to convert them into customers. And of course, such a website will not get repeat visitors–why would anyone visit a boring or hard to navigate website? iCrayons, a web design agency in London, shares its ideas for getting the maximum out of websites, or to be more precise, make websites that are capable of delivering a solid first impression.

Clear Content

You only have a fraction of a minute to engage web visitors. The in-trend web designs viz. material design, single page responsive, bootstrap and parallax, which deliver pleasing look and feel alone will never be able to help engage visitors. Along with such a web design, you need to blend in clear web content that is simple to understand, yet impactful. Twitter’s homepage, for example, states, “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.” What could be precise and clearer than that?

Make it Easy and Usable

The Internet is full of bad websites, some with a sluggish performance, some with a difficult-to-use navigation and some simply with a dull look. Ensure that your website does not fall into the category of “BAD WEBSITE.” If your website is easy and usable, you will be able to form lasting relationships with your visitors. It is vital to get your website designed and developed by the professionals. They will ensure that the website is quick to load, easy to navigate, beautiful to look at, and easy for visitors to share it with their friends.

Search Engine Friendly

If your website is not a search engine friendly, you will not get enough organic traffic–it is that simple. People will not be able to find your brand (your website) in the search engine results page. Therefore, ensure that your website has a sitemap, and its site descriptions, title tags, and heading titles are properly filled out. If you cannot do it by yourself, then hire an SEO expert to make your website search engine friendly. If your budget permits, hire an SEO expert for a continuous basis; the expertise of an SEO professional will help improve your website’s visibility in the search results.

Mobile Friendly

Gone are the days when having a mobile site was considered as an add-on; it is a requisite now. Your company needs to have its presence–commanding presence–in the mobile realms as well. Build a website keeping different screen sizes and orientations in mind, i.e. for PC, smartphone and tablet. Once you have a website that can cater to different screen sizes and orientations, monitor its metrics. If you have an increasing mobile audience, then think about getting into the app game.