SEO has always been important for businesses of all kinds and sizes. Since it is 2017, there is no reason why you should abandon SEO. In fact, here are some of the reasons why SEO is still a worthy investment in 2017.
More Specific Advertising
With effective SEO, it is easier to reach out to people who are searching for the specific products and services you are offering. And, people who search on Google or other search engines are more likely to make a purchase.
Customers Expect to Find You on Google
These days, people predominantly rely on Google to find businesses that are selling specific products or services. Without SEO, your business will not appear in Google or other search engines. Eventually, no one will find your business, and your website will be useless.
It is Less Costly
In the past, SEO was a bit complicated and costly. With the advent of SEO-friendly websites, SEO today is less complicated and costly. Most websites today take care of on-page SEO factors by themselves, owing to the built-in features or add-on features offered by the latest web development frameworks. The only thing you have to bear is the off-page SEO activities cost.
Reach Beyond Google
With proper SEO, you can extend your business reach beyond the Google search. SEO is not limited to Google, but it can also work with Bing, Yahoo!, Baidu, Yandex, and more. There is a certain percentage of people who instead of using Google, use Bing or Yahoo! to find things. With SEO, you can reach out to such people. Further, strategic SEO can also help you reach out to people on YouTube, Facebook, Amazon, etc.
Continuous Web Traffic
Did you know that once you have achieved proper rankings of your selected keywords in the search engines through SEO, your rankings stay that way for a certain amount of time? The effects of SEO last longer than paid advertising, like PPC. If you stop SEO for a certain time for a whatsoever reason, you can rest assured that your rankings will be maintained and potential customers will be able to find you in the search results. In the case of PPC, if you stop it, your business visibility will also cease to exist immediately in the search results.
Ranking can Change
Yes, the effects of SEO last longer, but that does not mean you should stop the SEO permanently. If your rankings are good, and if the situation demands you to stop the SEO, then stop it temporarily, not permanently. Once you are out of whatever situation you are in, start the SEO. Search engine optimisation is a continuous process owing to the fact that search engines keep on evolving from time to time.
Search Continues to Increase
Because of the increase in the use of smartphone devices, it has become very convenient and easier for people to search anything, at any time from any place with their device. Your potential customers today will use their mobile devices and search engines to look for the products or services that you sell. Without SEO, your presence will be absent in the search engines. Therefore, it is vital to consider SEO, even in 2017.
SEO is vital for every business and 2017 is no excuse to forsake it. If you are searching for SEO specialists in London, look no further than iCrayons.
We at iCrayons are experts in search engine optimisation in London, UK. Our SEO specialists in London provide search engine optimisation services to businesses of all kinds. We even have customised SEO packages for your unique business.
For more information about our SEO services, write to us at firstname.lastname@example.org.