Web Development

How to Gain Strong Online Presence

Starting a new business? You may have to face tough competition! There are a few things, however, that you can do to thrive over your competition and at the same time attract new customers.

No matter what kind of business you are starting, you need to gain a strong online presence. After all, people all across the globe spend most of their time surfing online. A strong online presence helps the business connect to the right kind of audience. It further allows you to control what your potential customers can see about your business. If you want to boost your start-up business, follow the below steps, which can help you create a powerful online presence and help you reach out to more potential customers.

Step 1: Get an Elegant Business Website

In this day and age, where most of the people spend more than half of their time surfing online, never underrate the power of a beautiful business website. First of all, a business website helps you extend your reach beyond your local brick and mortar shop or office. With a website, you can reach out to your customers both locally and globally. Further, with a website, you can operate your business 24×7, 365 days a year, which may be very unlikely to do with your brick and mortar shop or office. Your website also allows your potential customers to contact you, let them buy your products or services, and do much more, all at their own convenience. These days, having a nice business website is absolutely necessary.

Step 2: Hire SEO Professionals for Your Website

After getting your business website, you need to focus on the ways to let your potential customers know about the existence of your website. SEO or search engine optimisation can be very beneficial here. These days, whenever anyone needs anything, they Google or Bing or Yahoo it. In other words, they search it in their favourite search engine. You need to make your website’s presence here in the search engine, so that whenever anyone searches something that you sell, your business website comes in their search result. In order to make a strong presence in the search engines, you need to rely on SEO. Search engine optimisation is a method of making a website more prominent (rank it higher) in the search engine results’ page. SEO is not an easy task, so it will be in your best interest to consider SEO services and hire SEO professionals to carry out SEO on your website.

Step 3: Go for Pay-Per-Click Advertising

For an added boost, it is very beneficial, especially for start-up businesses, to do both SEO and pay-per-click (PPC) simultaneously. When you employ both SEO and PPC strategies, your business website will gain more visibility or more than one spot in the search engine results page. PPC further helps gain instant web traffic to your business website. Despite being a tad more expensive than SEO, it is worth spending after PPC as it helps start-up businesses gain instant visibility in the search engines.

If you need a beautiful business website as well as SEO and PPC services for it, you essentially do not have to go searching for different firms. There are some reputable web development companies in the UK, like iCrayons, that provide web development as well as SEO and PPC services under one roof.

iCrayons is a reputable web development company in London, UK, that provides high-quality web development services, as well as effective SEO services and PPC services. In business for many years now, iCrayons can help you build an exceptional business website and also help you ensure that it is prominently visible in the popular search engines.

Apart from web development, SEO, and PPC services, iCrayons also provides bespoke software development services and mobile application development services (iPhone app development, Android app development & Windows app development) in the UK.

To learn more about web development, SEO, PPC, or any other services that iCrayons offers, kindly write to us at info@icrayons.co.uk. Alternatively, you can also call us at +44 (0)20 8123 1618.

Software Development

Consider Custom Software Development for your Unique Business

Is your business unique? Does it require a bespoke software solution? Get in touch with iCrayons, one of the leading software development companies in the UK.

Nowadays, a plenty of ready-to-use, or in other words off-the-shelf, software solutions are available on the market. Such software solutions, however, may not be able to cater to most of the specific requirements of a particular kind of business. After all, ready-to-use software solutions are developed keeping in mind the standard requirements of different businesses. The businesses that carry out totally unique functions may not be able to use or reap the maximum benefits our of ready-to-use software solutions.

For businesses that cannot yield the benefits from ready-to-use software solutions, the best option is to get custom software solutions. A custom software solutions is specifically designed and built, keeping in mind the particular functions that a unique business needs. Such a bespoke software will not have any unwanted functions, which may cause it to slow down. Instead, it will have only the right functions that would improve the efficiency of the business. A custom software solution works optimally for the business precisely the way the business desires it to work.

The initial cost of custom software development may be high, but so is the cost of ready-to-use software solutions. Down the line, however, the cost of custom software development will justify as it will prove just an ideal solution for the business. Further, your business grows, and so will your needs. If you are using ready-to-use software solution, you may need to forsake it and acquire a new software to meet the growing needs of your business. In case of a custom software solution, you will not need to forsake it and get a new one developed to accommodate your growing business needs. Custom software solutions are scalable and they can be modified and upgraded as and when you need.

Custom software development can be challenging, but software development companies, like iCrayons, can expertly design and build bespoke software solutions for unique businesses.

iCrayons is one of the top software development companies in the UK. The company has professional team of experienced software developers who, using the contemporary Microsoft and Open Source technologies, can build innovative custom software solutions for a wide range of businesses.

Discover more about custom software development in UK, by visiting the following link http://www.icrayons.co.uk/services/software-development-uk/.

have any queries/questions how custom software development can benefit your business? Inquire at info@icrayons.co.uk.