Effective Web Design for Small Businesses

Having a good web design is vital for the success, especially for a small business, which predominantly does business online. There are a lot of things that go into a good web design. Some businesses may use a ready-to-use WordPress or Joomla theme, while others may hire a web design company to set up a site from the scratch. Whichever option you may choose, there are several important points to consider in designing a prolific website.

Focus More On Web Content Than On Elaborate Looks

Of course, looks are important, but as a small business, you should focus more on the content of your website.

Web sites of big corporations, like Microsoft, Apple, and others, use high-quality pictures as well as unique layouts and designs. They are elaborate because such corporations want them to be, and are willing and able to spend a substantial amount after it so that they can entice their customers.

As a small business owner, however, you might not have such money to afford a web design company that can create elaborate designs and elements. Besides, it would be unwise for a small business to focus on an elaborate web design because its prime focus must be on highlighting the quality of products or services it is offering. An effective web design for a small business involves having quality web content with ideal keywords that yield good results in the search engines. Talk to your web design company about how you should proceed with the content of your website.

Note that web visitors will not read long paragraphs, so be sure to keep your web content short and precise, which could take your messages effectively to your potential customers. A reputable web design company can help you plan an effective web content for your site.

Design The Site Around The Content To Make It Look Well Organized

Having quality web content is crucial for your site. On the other hand, it is just as important that your site is designed around the content so that your web viewers can easily access the information they seek. You may be able to do this by using fewer pages to publish your content. This way, your web visitors will not have to spend too much time navigating through your site to find whatever they are looking for. On the other hand, you may also choose to use conspicuous links on your home page to guide web visitors to where they want to go, to find the desired info. Whichever way you decide, it is crucial to ensure that the most important information about your business stands out prominently or is easily accessible to the web visitors.

For effective web design, London business owners rely on iCrayons. iCrayons is a leading web development company in London, providing quality web design and web development services to businesses across the UK. Whether it is a corporate website or small business website, iCrayons delivers top quality web design solutions that indeed work for the business.

To learn more about quality web design services in London that iCrayons offers, visit http://www.icrayons.co.uk/services/web-design-uk/.


Are You Addressing Mobile Internet Users Aptly?

A recent study from an internet monitoring firm, StatCounter, reveals that for the first time more users are accessing the internet from mobile devices than from desktop computers. So, are you properly addressing these mobile internet users?

The best way to address both the desktop and mobile internet users is with a mobile friendly website. Mobile friendly websites or websites with a responsive web design deliver optimised user experience to web visitors, no matter from which devices they access the sites. In simpler words, if your site has a responsive web design, then whether your potential customers visit your site through desktop computers or mobile devices, they will have an ideal browsing experience. Even Google favours mobile friendly websites. Therefore, if your website has a responsive web design, then you will also get great benefit in Google’s search results.

Overall, it does make sense to opt for a responsive web design, which allows you to serve both desktop and mobile internet users equally with a single site. Further, a site with a responsive web design has several advantages as well, including the SEO benefit and ease of maintenance advantage.

So, are you ready to serve both desktop and mobile users? Just contact responsive web design specialists in the UK at iCrayons. iCrayons is one of the most experienced web design companies in the UK, and we have amazingly talented web designers who can craft ingenious responsive web design solutions. Whether it is a business website or Ecommerce site, we can help you make it mobile friendly.

Along with responsive web design services, we also offer effective SEO services, which help your site gain good rankings in Google’s and Bing’s search results pages. Just get in touch with us at 44 (0)20 8123 1618 to learn more about responsive web design and SEO services we provide to businesses in the UK.


Why Hire a Professional Web Development Company?

When it comes to web development, as a business owner, you have two options available. One option is to hire a full-time web developer for your company. Another option is to hire a professional web development company. Hiring a professional web development company certainly has many advantages over hiring a full-time web developer. Let us look at some of these advantages:

Unique Website

It is important to have a unique website, completely different from your competitors’ websites. Your business website needs to be beautiful with the ability to make a bold impression in the minds of visitors. Your full-time web developer may not be able to create such a website and rather rely on readymade templates, which are quite common. A professional web development company, on the other hand, has a team of web designers and web developers, that can design a beautiful and unique website from scratch.

Flawless Website

A business website with bugs and errors is sure to turn off the visitors and ruin the business name. Therefore, it is of cardinal importance that your website is free from any errors or bugs. Your full-time web developer may not be skilful enough to tackle all the website issues. A professional web development company, however, has a complete command over various web development technologies that enable it to create prolific websites and fix website issues if there are any.

Responsive Website

These days, people access websites from all sorts of devices. For that reason, your business website needs to be responsive, able to adjust spontaneously to different devices. While a full-time web developer may or may not be able to create a responsive website, a professional web development company certainly does have the ability to build responsive websites that render seamlessly on different devices and are free from errors.

Web Optimisation

Website optimisation is challenging. Aspects such as website’s size, loading speed, search engine friendliness, intuitiveness, etc., all come under website optimisation. Your full-time web developer may be able to take care of some of the optimisation issues, but not all. A professional web development company, however, can handle each aspect of website optimisation. Therefore, it is sensible to hire a professional web development company.


Well, apart from having a business website, you need the vital SEO or search engine optimisation services. SEO services are geared toward improving your website ranking in Google, Bing, and other search engines’ SERPs (search engine results pages), and eventually increasing web traffic on your site so that you can generate more leads and ultimately more sales. SEO is a continuous process, and you cannot expect it from your web developer to carry out all the SEO activities by himself or herself. A professional web development company has dedicated SEO experts who can take care of your website’s SEO needs.

Overall, in order to have a prolific website that can actually work for your business, it is wise to approach a good web development company rather than hiring a full-time web developer.

When in need of professional web development services, UK business owners rely on us at iCrayons. We are one of the reliable web development companies in the London, and we provide quality web design and web development solutions to businesses across the UK. Along with web design and development, we also provide efficient internet marketing, bespoke software development, mobile app development, and other essential business services. Just browse through our website http://www.icrayons.co.uk/ to learn more about our services.

Vital Questions to Ask a Web Design & Development Firm before Hiring Them

Getting a new website built for your business can be expensive, but it is essential – in this day and age – and it certainly is a no waste investment. Believe it, a website helps keep your business running round the clock, throughout the year, which definitely leads to a better growth. However, before you jump on deciding on a certain web design and development firm, make sure you know what you are getting into. Below is a list of some vital questions that you need to ask to a firm that you are considering hiring.

1.    How do you handle all your development work - in-house or outsourced? What is the size of your team? How long have you been developing websites, i.e. your work experience? Most web-development firms outsource their work. This is not entirely bad, but it creates a little bit of complication. In such cases, try to find out if the intermediary – the firm that you are considering hiring—has enough wits to understand your precise requirements. This way, they will be able to understand your requirements and convey them to their outsourced partner who will deliver the real solution. The communication gap will be minimal in case the firm has an in-house development team. The size of the team, whether in-house or outsourced, matters as it is directly related to the speed of the outcome of your project. The experience affects the quality of the outcome. More experience equals better quality.

2.    What are the different technologies that you can work with? Can you show me the back-end system of some of your past or demo sites? Knowing what technologies they can work with gives you a choice – a choice that you can make, suiting your requirement and budget. While getting an early peak at the back-end system (content management system), on the other hand, can be very helpful. It will give you an idea about how your website’s back-end is going to be. Easy-to-use back-ends are in demand for not-so-tech-savvy business owners. Tech-savvy business owners, on the other hand, are demanding for versatile content management systems that would allow them to manage every cornerstone of their website.

3.    Can you deliver responsive web design, which help render the website on different devices with different screen sizes and orientations? Most people today access websites through smart devices (tablets and smartphones). Your website should serve these people, as well. A responsive web design will help you in this regard. With a responsive web design, your website will change its entire layout and render ideally to the visitor, regardless the type of device the visitor is using.

4.    Do you provide a hosting service? Do you offer after sales services, like website maintenance? If you do provide such services, what are the costs of those services? After your website is built, you will need to host it with a web hosting service provider so that it becomes accessible on the World Wide Web. Hosting your website on your own can be a bit difficult; hence, find out if the web development firm can help in this regard. As far as maintenance is concerned, it is necessary. No matter how secure a website is built, new viruses are emerging every day, marring the performance of a website over time. Besides, technologies are also evolving, contributing toward the performance of the website. For these cases, regular maintenance is necessary. Find out if the firm is offering such services and at what additional costs.

5.    What pricing options do you offer? Do you charge hourly or flat-fee based on the project? What is your payment policy? Do you often complete the projects on-budget? Can you provide the breakdown of the total costs? Answers to these questions will help you choose the firm that best matches your budget.

Of course, doing these activities is time – consuming, but you are making a potentially big, one-time investment, and you want to ensure that you do not go awry. It makes a significant difference in choosing a good web design and development firm and choosing a not-so-good firm. Make a careful decision, and best of luck.