Effective Web Design for Small Businesses

Having a good web design is vital for the success, especially for a small business, which predominantly does business online. There are a lot of things that go into a good web design. Some businesses may use a ready-to-use WordPress or Joomla theme, while others may hire a web design company to set up a site from the scratch. Whichever option you may choose, there are several important points to consider in designing a prolific website.

Focus More On Web Content Than On Elaborate Looks

Of course, looks are important, but as a small business, you should focus more on the content of your website.

Web sites of big corporations, like Microsoft, Apple, and others, use high-quality pictures as well as unique layouts and designs. They are elaborate because such corporations want them to be, and are willing and able to spend a substantial amount after it so that they can entice their customers.

As a small business owner, however, you might not have such money to afford a web design company that can create elaborate designs and elements. Besides, it would be unwise for a small business to focus on an elaborate web design because its prime focus must be on highlighting the quality of products or services it is offering. An effective web design for a small business involves having quality web content with ideal keywords that yield good results in the search engines. Talk to your web design company about how you should proceed with the content of your website.

Note that web visitors will not read long paragraphs, so be sure to keep your web content short and precise, which could take your messages effectively to your potential customers. A reputable web design company can help you plan an effective web content for your site.

Design The Site Around The Content To Make It Look Well Organized

Having quality web content is crucial for your site. On the other hand, it is just as important that your site is designed around the content so that your web viewers can easily access the information they seek. You may be able to do this by using fewer pages to publish your content. This way, your web visitors will not have to spend too much time navigating through your site to find whatever they are looking for. On the other hand, you may also choose to use conspicuous links on your home page to guide web visitors to where they want to go, to find the desired info. Whichever way you decide, it is crucial to ensure that the most important information about your business stands out prominently or is easily accessible to the web visitors.

For effective web design, London business owners rely on iCrayons. iCrayons is a leading web development company in London, providing quality web design and web development services to businesses across the UK. Whether it is a corporate website or small business website, iCrayons delivers top quality web design solutions that indeed work for the business.

To learn more about quality web design services in London that iCrayons offers, visit http://www.icrayons.co.uk/services/web-design-uk/.


Are You Addressing Mobile Internet Users Aptly?

A recent study from an internet monitoring firm, StatCounter, reveals that for the first time more users are accessing the internet from mobile devices than from desktop computers. So, are you properly addressing these mobile internet users?

The best way to address both the desktop and mobile internet users is with a mobile friendly website. Mobile friendly websites or websites with a responsive web design deliver optimised user experience to web visitors, no matter from which devices they access the sites. In simpler words, if your site has a responsive web design, then whether your potential customers visit your site through desktop computers or mobile devices, they will have an ideal browsing experience. Even Google favours mobile friendly websites. Therefore, if your website has a responsive web design, then you will also get great benefit in Google’s search results.

Overall, it does make sense to opt for a responsive web design, which allows you to serve both desktop and mobile internet users equally with a single site. Further, a site with a responsive web design has several advantages as well, including the SEO benefit and ease of maintenance advantage.

So, are you ready to serve both desktop and mobile users? Just contact responsive web design specialists in the UK at iCrayons. iCrayons is one of the most experienced web design companies in the UK, and we have amazingly talented web designers who can craft ingenious responsive web design solutions. Whether it is a business website or Ecommerce site, we can help you make it mobile friendly.

Along with responsive web design services, we also offer effective SEO services, which help your site gain good rankings in Google’s and Bing’s search results pages. Just get in touch with us at 44 (0)20 8123 1618 to learn more about responsive web design and SEO services we provide to businesses in the UK.


Why Hire a Professional Web Development Company?

When it comes to web development, as a business owner, you have two options available. One option is to hire a full-time web developer for your company. Another option is to hire a professional web development company. Hiring a professional web development company certainly has many advantages over hiring a full-time web developer. Let us look at some of these advantages:

Unique Website

It is important to have a unique website, completely different from your competitors’ websites. Your business website needs to be beautiful with the ability to make a bold impression in the minds of visitors. Your full-time web developer may not be able to create such a website and rather rely on readymade templates, which are quite common. A professional web development company, on the other hand, has a team of web designers and web developers, that can design a beautiful and unique website from scratch.

Flawless Website

A business website with bugs and errors is sure to turn off the visitors and ruin the business name. Therefore, it is of cardinal importance that your website is free from any errors or bugs. Your full-time web developer may not be skilful enough to tackle all the website issues. A professional web development company, however, has a complete command over various web development technologies that enable it to create prolific websites and fix website issues if there are any.

Responsive Website

These days, people access websites from all sorts of devices. For that reason, your business website needs to be responsive, able to adjust spontaneously to different devices. While a full-time web developer may or may not be able to create a responsive website, a professional web development company certainly does have the ability to build responsive websites that render seamlessly on different devices and are free from errors.

Web Optimisation

Website optimisation is challenging. Aspects such as website’s size, loading speed, search engine friendliness, intuitiveness, etc., all come under website optimisation. Your full-time web developer may be able to take care of some of the optimisation issues, but not all. A professional web development company, however, can handle each aspect of website optimisation. Therefore, it is sensible to hire a professional web development company.


Well, apart from having a business website, you need the vital SEO or search engine optimisation services. SEO services are geared toward improving your website ranking in Google, Bing, and other search engines’ SERPs (search engine results pages), and eventually increasing web traffic on your site so that you can generate more leads and ultimately more sales. SEO is a continuous process, and you cannot expect it from your web developer to carry out all the SEO activities by himself or herself. A professional web development company has dedicated SEO experts who can take care of your website’s SEO needs.

Overall, in order to have a prolific website that can actually work for your business, it is wise to approach a good web development company rather than hiring a full-time web developer.

When in need of professional web development services, UK business owners rely on us at iCrayons. We are one of the reliable web development companies in the London, and we provide quality web design and web development solutions to businesses across the UK. Along with web design and development, we also provide efficient internet marketing, bespoke software development, mobile app development, and other essential business services. Just browse through our website http://www.icrayons.co.uk/ to learn more about our services.


Budget-Friendly, Efficient Mobile App Development in London

Need a mobile app? iCrayons, one of the reliable mobile app development companies in London, can help.

Mobile apps, whether iPhone apps, Android apps, or Cross-Platform apps, can be a great investment for a business entity. A mobile app can help serve the customers better; it can create a brand value; it can generate some extra revenue for a business entity. In this day and age, investing in mobile apps is not such a bad idea at all.

In order to have a great mobile app, it is essential to team up with a reliable mobile app development company that is competent with iPhone app development, Android app development and/or Cross Platform mobile development. Only a reliable mobile app development company will ensure that the app is completed on time, on budget, and as per the specific requirements. Partnering with inexperienced companies or freelance developers may result in delays, increase in costs and/or failure in the completion of the app development project.

We at iCrayons have been in business for many years now, and we have some of the best mobile app developers in London. iCrayons has the expertise in iPhone app development, Android app development, Windows Phone app development as well as Cross Platform mobile development. We can deliver amazing solutions in mobile app development. Our mobile app development pricing is also competitive, so even the small business entities can approach us for iPhone app development, Android app development or Cross Platform app development.

Apart from mobile app development, we at iCrayons also provide App Store Optimisation services in London, which are geared toward improving the visibility of the mobile apps in their respective app stores. By improving the visibility of the mobile apps in the app stores, we can help drive more downloads, improve business entity’s credibility, and generate some extra revenue through mobile apps. Just contact us at by filling a “Quick Inquiry Form” to learn more about our App Store Optimisation services.

At iCrayons, we also provide other vital business solutions. These include web design, bespoke CMS development, Ecommerce development, CRM development, software development, web app development, and internet marketing to name a few. Browse through our site http://www.icrayons.co.uk/ to learn more about our services.


Important Points to Consider If You Are Searching for Web Design Company in London, UK

You probably came across this blog because you searched for “Web Design Company London” and need the help of web design and development company in London to go live over the web with your products and services. When you typed this term ‘’Web Design Company London” in a search engine like Google, you will come across hundreds of local web design companies, but randomly selecting anyone can be fatal for your dreams of going online. It is necessary to do some background checks and ask some right question as well. If you are new and don’t know what to look for in a web design and development company in London, then this blog will give you some honest ideas. Please, keep reading.

Are you looking for a local web design company in London?

Some business owners prefer local web design and development companies, but if you are open to working virtually, you can easily find many great web design companies across the United Kingdom. Whether you are hiring a local or an offshore web design company, the thing you should be asking yourself is, can they provide me the service and result for my business.

If you are trying to find a web design company with the help of search engines such as Google and Bing, then you will find many companies calming to be the best in the industry, but it is on your part to find the right one for yourself.

Request the company to provide you some references of their clients. Sure, they will provide you some of their best references, but it should still give you a sign of their work. A word of advice – avoid any company that is not willing to let you contact prior clients.

Check Company’s Portfolio

The company’s portfolio is another best way to find out whether the company is worth hiring or not, and does it has the potential to meet your unique requirements. Thoroughly check their previous work and see if you like their work. Also, check the performance of their clients’ websites, how does it look, and whether it is able to generate sales or not.

Uninterrupted Communication

Uninterrupted communication is the key to successful website development. If you want your business website to be exceptional than your competitors, then the company you hire should be asking you tons of questions about your expectations, your business, your services or products, your targeted audiences, etc. Answers to all these questions will help them build a website that truly reflects your unique position in the market.

Some Other Important Factors

Here is the list of some of the most important qualities to look for in a web design company you decide to hire, and they are;

• Company should be aware of prevailing web design trends
• Company should be utilizing the latest tools to design and develop your website
• Company should be providing your responsive designing solutions
• Company should be providing a news and a blog section on your website
• Company should be making your website search engine friendly

Contact iCrayons for Web Design in London

We hope you got value out of this blog. Please get in touch with iCrayons at http://www.icrayons.co.uk to speak to us about your web design project. We are a web design and mobile app development company in London.

web design London

How to Thrive in the Tough Competition

How tough has it become for businesses, especially for the startups, to gain a firm position in the market? New and new businesses are establishing every day, and this just pours more fuel to the fiery competition. In such a world, what can a startup do to create and maintain its existence, let alone to gain a firm position?

Well, there are several things a startup can do for itself to build and retain its existence in today’s highly competitive world. One such thing, which is a prerequisite looking at the trend, is to acquire a solid online presence. A solid online presence builds a channel that allows a particular startup to target its potential customers. Here are some steps that a startup should follow, which may assist the startup to thrive over its competition.

Step 1: Get a proper website

Many businesses, startups and established ones alike, often belittle the power of having a website. A proper website, i.e. a carefully designed and built website, enables a business to get the right information to its customers swiftly. Not to forget, a website also increases a business’s reach, allowing it to target more customers than it would be able to with a street-side shop somewhere in the city. With a proper website, a business creates its identity online and allows potential customers to contact it and make them perform transactions, all on the virtual, yet the most happening place for most people. A good website also gives confidence to the customers that the business is legitimate and is keeping up with the tech trend.

Step 2: Get SEO experts to work on the website

As soon as the website is up and running, the next step is to make it prominent so the potential customers can find it easily. For some businesses, referrals and word of mouth suffice, but for others such things will not work. This is where SEO (an acronym for the search engine optimization) comes in. SEO makes a website visible on the vast internet. Not only SEO makes a website visible, but it also helps drive the right type of traffic to the website. SEO also has lasting effects, meaning even if it is stopped for some time, the results stay. Search engine optimization is tough, so it would be a sensible choice to hire SEO experts to carry out the SEO activities on a website.

Step 3: Opt for Pay-Per-Click (PPC)

It will be a good and effective idea for startups to do both SEO and PPC simultaneously. PPC helps gain a website instant visibility in the search engine. Further, in conjunction with SEO, startups will be able to reap the benefits of gaining multiple spots (more visibility) in a single page of the search engines; thus, doubling the chances of getting a visit to the website. PPC may seem expensive, but it is worth it for startups to gain a firm position in the competitive market. Again, just like SEO, PPC management is tough. If done improperly, it can drain money quickly. For that reason, startups should consider hiring PPC experts to handle the PPC management of their website.

Startups that are thinking of getting a website as well as SEO and PPC services for the website, which might help them thrive in the competition, need not need to go searching for different experts. There are reputable web development companies in London that offer a comprehensive service, which includes web development, search engine optimization and pay per click management. Such web development companies in London normally have separate teams that specialize in web development, SEO and PPC. Teaming up with such web development companies in London can prove to be fruitful for startups wanting to build a strong online presence and thrive over their competitors.

Getting Maximum out of your Website

These days, it is not a choice, but a necessity to have an online presence. Having an online presence, however, is just not enough–it is very important to have a prominent online presence or else, online presence will be worthless. Businesses or merchants can have an online presence with a website, but they need to make sure that their website is able to make a remarkable first impression–an impression to make them prominent.

If a website is difficult to navigate or just dull to look at, it may get visitors, but it won’t be able to convert them into customers. And of course, such a website will not get repeat visitors–why would anyone visit a boring or hard to navigate website? iCrayons, a web design agency in London, shares its ideas for getting the maximum out of websites, or to be more precise, make websites that are capable of delivering a solid first impression.

Clear Content

You only have a fraction of a minute to engage web visitors. The in-trend web designs viz. material design, single page responsive, bootstrap and parallax, which deliver pleasing look and feel alone will never be able to help engage visitors. Along with such a web design, you need to blend in clear web content that is simple to understand, yet impactful. Twitter’s homepage, for example, states, “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you. And watch events unfold, in real time, from every angle.” What could be precise and clearer than that?

Make it Easy and Usable

The Internet is full of bad websites, some with a sluggish performance, some with a difficult-to-use navigation and some simply with a dull look. Ensure that your website does not fall into the category of “BAD WEBSITE.” If your website is easy and usable, you will be able to form lasting relationships with your visitors. It is vital to get your website designed and developed by the professionals. They will ensure that the website is quick to load, easy to navigate, beautiful to look at, and easy for visitors to share it with their friends.

Search Engine Friendly

If your website is not a search engine friendly, you will not get enough organic traffic–it is that simple. People will not be able to find your brand (your website) in the search engine results page. Therefore, ensure that your website has a sitemap, and its site descriptions, title tags, and heading titles are properly filled out. If you cannot do it by yourself, then hire an SEO expert to make your website search engine friendly. If your budget permits, hire an SEO expert for a continuous basis; the expertise of an SEO professional will help improve your website’s visibility in the search results.

Mobile Friendly

Gone are the days when having a mobile site was considered as an add-on; it is a requisite now. Your company needs to have its presence–commanding presence–in the mobile realms as well. Build a website keeping different screen sizes and orientations in mind, i.e. for PC, smartphone and tablet. Once you have a website that can cater to different screen sizes and orientations, monitor its metrics. If you have an increasing mobile audience, then think about getting into the app game.

Vital Questions to Ask a Web Design & Development Firm before Hiring Them

Getting a new website built for your business can be expensive, but it is essential – in this day and age – and it certainly is a no waste investment. Believe it, a website helps keep your business running round the clock, throughout the year, which definitely leads to a better growth. However, before you jump on deciding on a certain web design and development firm, make sure you know what you are getting into. Below is a list of some vital questions that you need to ask to a firm that you are considering hiring.

1.    How do you handle all your development work - in-house or outsourced? What is the size of your team? How long have you been developing websites, i.e. your work experience? Most web-development firms outsource their work. This is not entirely bad, but it creates a little bit of complication. In such cases, try to find out if the intermediary – the firm that you are considering hiring—has enough wits to understand your precise requirements. This way, they will be able to understand your requirements and convey them to their outsourced partner who will deliver the real solution. The communication gap will be minimal in case the firm has an in-house development team. The size of the team, whether in-house or outsourced, matters as it is directly related to the speed of the outcome of your project. The experience affects the quality of the outcome. More experience equals better quality.

2.    What are the different technologies that you can work with? Can you show me the back-end system of some of your past or demo sites? Knowing what technologies they can work with gives you a choice – a choice that you can make, suiting your requirement and budget. While getting an early peak at the back-end system (content management system), on the other hand, can be very helpful. It will give you an idea about how your website’s back-end is going to be. Easy-to-use back-ends are in demand for not-so-tech-savvy business owners. Tech-savvy business owners, on the other hand, are demanding for versatile content management systems that would allow them to manage every cornerstone of their website.

3.    Can you deliver responsive web design, which help render the website on different devices with different screen sizes and orientations? Most people today access websites through smart devices (tablets and smartphones). Your website should serve these people, as well. A responsive web design will help you in this regard. With a responsive web design, your website will change its entire layout and render ideally to the visitor, regardless the type of device the visitor is using.

4.    Do you provide a hosting service? Do you offer after sales services, like website maintenance? If you do provide such services, what are the costs of those services? After your website is built, you will need to host it with a web hosting service provider so that it becomes accessible on the World Wide Web. Hosting your website on your own can be a bit difficult; hence, find out if the web development firm can help in this regard. As far as maintenance is concerned, it is necessary. No matter how secure a website is built, new viruses are emerging every day, marring the performance of a website over time. Besides, technologies are also evolving, contributing toward the performance of the website. For these cases, regular maintenance is necessary. Find out if the firm is offering such services and at what additional costs.

5.    What pricing options do you offer? Do you charge hourly or flat-fee based on the project? What is your payment policy? Do you often complete the projects on-budget? Can you provide the breakdown of the total costs? Answers to these questions will help you choose the firm that best matches your budget.

Of course, doing these activities is time – consuming, but you are making a potentially big, one-time investment, and you want to ensure that you do not go awry. It makes a significant difference in choosing a good web design and development firm and choosing a not-so-good firm. Make a careful decision, and best of luck.