Web Development

How to Gain Strong Online Presence

Starting a new business? You may have to face tough competition! There are a few things, however, that you can do to thrive over your competition and at the same time attract new customers.

No matter what kind of business you are starting, you need to gain a strong online presence. After all, people all across the globe spend most of their time surfing online. A strong online presence helps the business connect to the right kind of audience. It further allows you to control what your potential customers can see about your business. If you want to boost your start-up business, follow the below steps, which can help you create a powerful online presence and help you reach out to more potential customers.

Step 1: Get an Elegant Business Website

In this day and age, where most of the people spend more than half of their time surfing online, never underrate the power of a beautiful business website. First of all, a business website helps you extend your reach beyond your local brick and mortar shop or office. With a website, you can reach out to your customers both locally and globally. Further, with a website, you can operate your business 24×7, 365 days a year, which may be very unlikely to do with your brick and mortar shop or office. Your website also allows your potential customers to contact you, let them buy your products or services, and do much more, all at their own convenience. These days, having a nice business website is absolutely necessary.

Step 2: Hire SEO Professionals for Your Website

After getting your business website, you need to focus on the ways to let your potential customers know about the existence of your website. SEO or search engine optimisation can be very beneficial here. These days, whenever anyone needs anything, they Google or Bing or Yahoo it. In other words, they search it in their favourite search engine. You need to make your website’s presence here in the search engine, so that whenever anyone searches something that you sell, your business website comes in their search result. In order to make a strong presence in the search engines, you need to rely on SEO. Search engine optimisation is a method of making a website more prominent (rank it higher) in the search engine results’ page. SEO is not an easy task, so it will be in your best interest to consider SEO services and hire SEO professionals to carry out SEO on your website.

Step 3: Go for Pay-Per-Click Advertising

For an added boost, it is very beneficial, especially for start-up businesses, to do both SEO and pay-per-click (PPC) simultaneously. When you employ both SEO and PPC strategies, your business website will gain more visibility or more than one spot in the search engine results page. PPC further helps gain instant web traffic to your business website. Despite being a tad more expensive than SEO, it is worth spending after PPC as it helps start-up businesses gain instant visibility in the search engines.

If you need a beautiful business website as well as SEO and PPC services for it, you essentially do not have to go searching for different firms. There are some reputable web development companies in the UK, like iCrayons, that provide web development as well as SEO and PPC services under one roof.

iCrayons is a reputable web development company in London, UK, that provides high-quality web development services, as well as effective SEO services and PPC services. In business for many years now, iCrayons can help you build an exceptional business website and also help you ensure that it is prominently visible in the popular search engines.

Apart from web development, SEO, and PPC services, iCrayons also provides bespoke software development services and mobile application development services (iPhone app development, Android app development & Windows app development) in the UK.

To learn more about web development, SEO, PPC, or any other services that iCrayons offers, kindly write to us at info@icrayons.co.uk. Alternatively, you can also call us at +44 (0)20 8123 1618.


Why Hire a Professional Web Development Company?

When it comes to web development, as a business owner, you have two options available. One option is to hire a full-time web developer for your company. Another option is to hire a professional web development company. Hiring a professional web development company certainly has many advantages over hiring a full-time web developer. Let us look at some of these advantages:

Unique Website

It is important to have a unique website, completely different from your competitors’ websites. Your business website needs to be beautiful with the ability to make a bold impression in the minds of visitors. Your full-time web developer may not be able to create such a website and rather rely on readymade templates, which are quite common. A professional web development company, on the other hand, has a team of web designers and web developers, that can design a beautiful and unique website from scratch.

Flawless Website

A business website with bugs and errors is sure to turn off the visitors and ruin the business name. Therefore, it is of cardinal importance that your website is free from any errors or bugs. Your full-time web developer may not be skilful enough to tackle all the website issues. A professional web development company, however, has a complete command over various web development technologies that enable it to create prolific websites and fix website issues if there are any.

Responsive Website

These days, people access websites from all sorts of devices. For that reason, your business website needs to be responsive, able to adjust spontaneously to different devices. While a full-time web developer may or may not be able to create a responsive website, a professional web development company certainly does have the ability to build responsive websites that render seamlessly on different devices and are free from errors.

Web Optimisation

Website optimisation is challenging. Aspects such as website’s size, loading speed, search engine friendliness, intuitiveness, etc., all come under website optimisation. Your full-time web developer may be able to take care of some of the optimisation issues, but not all. A professional web development company, however, can handle each aspect of website optimisation. Therefore, it is sensible to hire a professional web development company.


Well, apart from having a business website, you need the vital SEO or search engine optimisation services. SEO services are geared toward improving your website ranking in Google, Bing, and other search engines’ SERPs (search engine results pages), and eventually increasing web traffic on your site so that you can generate more leads and ultimately more sales. SEO is a continuous process, and you cannot expect it from your web developer to carry out all the SEO activities by himself or herself. A professional web development company has dedicated SEO experts who can take care of your website’s SEO needs.

Overall, in order to have a prolific website that can actually work for your business, it is wise to approach a good web development company rather than hiring a full-time web developer.

When in need of professional web development services, UK business owners rely on us at iCrayons. We are one of the reliable web development companies in the London, and we provide quality web design and web development solutions to businesses across the UK. Along with web design and development, we also provide efficient internet marketing, bespoke software development, mobile app development, and other essential business services. Just browse through our website http://www.icrayons.co.uk/ to learn more about our services.

Finding a Good Web Design and Development Firm

It is indeed expensive to get a new website built. Before you decide on a certain web design and development firm, you need to ensure what you are getting into. It is beneficial, in many ways, to ask plenty of questions to each firm you are considering hiring. Below is a somewhat long list of questions that may help you in your quest of finding a good web design and development firm.

How do you handle all the design and development work? How big is your web design and development team? How long have they been working in synergy? Plenty of firms do not have in-house design and development teams. This lack of in-house teams shows that the firm you are considering hiring does not know the technology that will drive your website. Besides, having someone between you and the development team will only make things complicated. With such firms, you are paying for the work to a third party of which you do not know anything. In order to avoid such confusion, ensure that the firm you hire has its own teams of web designers and web developers. It takes considerable time for designers and developers to settle on a batch of technologies and become proficient. If designers and developers have been working together as a unit, they will certainly have a robust and reliable web solution.

How long have you been using this web technology? Can you show me the back-end of websites built on the technology that you normally use? An early preview of the back-end (content management system or simply CMS) will be helpful as it lets you know what you will be getting with your new website. A versatile and easy-to-use CMS is important for you and your website. You would not want to have a back-end that would make a simple task, like changing the text or image, complex.

Can you build a website with responsive web design? Currently, the trend is for responsive web designs. After all, a large number of people are viewing the websites through their smart devices (smartphone and tablet). Your website should be capable of rendering web content optimally on devices with different screen sizes and orientations.In short, it should be responsive.

Do you offer any warranty? Do you have any maintenance plan? What about hosting? What are the costs for those complementary services? A website, like any mechanical equipment, needs maintenance from time to time. Web technology is evolving constantly and rapidly. New viruses are being born, web browsers are being updated, and new web functions are being introduced. Your website may function flawlessly today, but it will not tomorrow. You need to prepare yourself for the maintenance costs of your website. It is best to know how the web design firm you are going to hire for your new website is going to handle its future maintenance and upgrade.

How do you charge? Will it be project-based or hourly-based? How frequently do you go over budget? What are the terms of payment? Do you have a clear procedure for billing the extra features or work that goes beyond the initial scope? More than often, most firms underbid a project and then abruptly increase the price as the website is being built. Be wary of such firms. Get the clarifications beforehand by asking a lot of questions pertaining to the pricing and payment. A written project proposal, including payment terms and cost of extra work, duly verified is necessary.

Do you have a project manager and team leader who will be working on this project? It is helpful to have a dedicated project manager and team leader on your website development project. These professionals plan, build timelines, organize work, review, schedule meetings, etc. If the web design and development firm you hire does not have a project manager and team leader, be prepared to waste time dealing with development fiddle-faddle, which by the way, is the main reason for delays.

Can you provide some references? Well, this question does not need much of an explanation. It is just a good practice to ask this question before making a big investment.

What about the website’s source code and design files…will I have access to it? Oftentimes, some web development firms hold their clients hostage by not giving them access to the source code and design files after the completion of the project. When you are outsourcing your requirement, you need to know that you are the rightful owner of all the source code and design files…not the web development firm. Ensure to get it in written that source code and design files belong to you.

Do you offer complimentary basic SEO? SEO, acronym for Search Engine Optimization, is necessary for a website, no matter what business you are dealing in. Your website needs to be visible in different search engines so that people or your potential customers can find it easily. Basic SEO often includes HTML code optimization, header tags optimization, meta tags optimization, URL optimization, sitemap creation, etc. These are essential things so ensure the web design and development firm you hire should be able to offer you basic SEO for your new website.

That’s pretty much all the basic, yet important questions you need to ask a web design and development firm. Of course, aside from these, you can also other questions. The more questions you ask, the better are the chances to hire a good web design and development firm for your web development quest.