Web Development

How to Gain Strong Online Presence

How to Gain Strong Online Presence
5 (100%) 1 vote

Starting a new business? You may have to face tough competition! There are a few things, however, that you can do to thrive over your competition and at the same time attract new customers.

No matter what kind of business you are starting, you need to gain a strong online presence. After all, people all across the globe spend most of their time surfing online. A strong online presence helps the business connect to the right kind of audience. It further allows you to control what your potential customers can see about your business. If you want to boost your start-up business, follow the below steps, which can help you create a powerful online presence and help you reach out to more potential customers.

Step 1: Get an Elegant Business Website

In this day and age, where most of the people spend more than half of their time surfing online, never underrate the power of a beautiful business website. First of all, a business website helps you extend your reach beyond your local brick and mortar shop or office. With a website, you can reach out to your customers both locally and globally. Further, with a website, you can operate your business 24×7, 365 days a year, which may be very unlikely to do with your brick and mortar shop or office. Your website also allows your potential customers to contact you, let them buy your products or services, and do much more, all at their own convenience. These days, having a nice business website is absolutely necessary.

Step 2: Hire SEO Professionals for Your Website

After getting your business website, you need to focus on the ways to let your potential customers know about the existence of your website. SEO or search engine optimisation can be very beneficial here. These days, whenever anyone needs anything, they Google or Bing or Yahoo it. In other words, they search it in their favourite search engine. You need to make your website’s presence here in the search engine, so that whenever anyone searches something that you sell, your business website comes in their search result. In order to make a strong presence in the search engines, you need to rely on SEO. Search engine optimisation is a method of making a website more prominent (rank it higher) in the search engine results’ page. SEO is not an easy task, so it will be in your best interest to consider SEO services and hire SEO professionals to carry out SEO on your website.

Step 3: Go for Pay-Per-Click Advertising

For an added boost, it is very beneficial, especially for start-up businesses, to do both SEO and pay-per-click (PPC) simultaneously. When you employ both SEO and PPC strategies, your business website will gain more visibility or more than one spot in the search engine results page. PPC further helps gain instant web traffic to your business website. Despite being a tad more expensive than SEO, it is worth spending after PPC as it helps start-up businesses gain instant visibility in the search engines.

If you need a beautiful business website as well as SEO and PPC services for it, you essentially do not have to go searching for different firms. There are some reputable web development companies in the UK, like iCrayons, that provide web development as well as SEO and PPC services under one roof.

iCrayons is a reputable web development company in London, UK, that provides high-quality web development services, as well as effective SEO services and PPC services. In business for many years now, iCrayons can help you build an exceptional business website and also help you ensure that it is prominently visible in the popular search engines.

Apart from web development, SEO, and PPC services, iCrayons also provides bespoke software development services and mobile application development services (iPhone app development, Android app development & Windows app development) in the UK.

To learn more about web development, SEO, PPC, or any other services that iCrayons offers, kindly write to us at info@icrayons.co.uk. Alternatively, you can also call us at +44 (0)20 8123 1618.

Wordpress Development

Consider WordPress Development for Quality Web Solutions

Consider WordPress Development for Quality Web Solutions
5 (100%) 1 vote

As a start-up or a small scale business, what you would need for success is a beautiful website, which is easy to manage and offers necessary features. The budget might be a constraint to get such a website, but there is a nice alternative.

If you need an elegant and easy-to-manage website with all the necessary features without hurting your pockets, then consider WordPress development. WordPress is one of those Open Source web development technologies that has taken the world by storm. It powers over 26% of the world’s top 10 million websites. WordPress is powerful, feature-rich, and it keeps on improving, making it the most popular option for businesses across the globe.

WordPress offers amazing simplicity, making it more approachable for website development, blog development, and Ecommerce development. Its content management system (CMS), a back-end system that allows management of the website, is powerful, but also very simple and easy to use. Apart from simplicity and intuitive CMS, WordPress has numerous ready-to-use themes, plugins, and tools easily available. These WordPress add-ons make it very easy to customise and enhance your website as per your personal preferences. It is just a perfect technology for your website development need.

If you want a prolific website or an Ecommerce site powered by WordPress, then it will be in your best interest to get in touch with a good web design company that has skilled WordPress developers who provide quality WordPress development. Although WordPress is simple, creating a site to your specific needs from scratch requires web development skills, which you perhaps, may not have. By hiring a reliable web design company that provides efficient WordPress development services, you can have a nice website, which you can easily manage on your own! Here are some of the things a leading web design company can do for you:

WordPress CMS Website Development: A web design company can help you create a wonderful website with all the features you want from scratch. It has a team of skilled WordPress programmers who know how to create an ideal website for your unique business.

WordPress Ecommerce Development: Using WooCommerce, a web design company can help you with a beautiful online store solution. WooCommerce is an Ecommerce plugin for WordPress. Integrating it will transform a WordPress site to a beautiful Ecommerce site.

WordPress Theme Development: Ready-to-use themes are available for a WordPress site, but if you want something unique for your unique business, then a web design company can help you with it. The web designers at a web design company can create a catchy design, and the WordPress developers can integrate it to deliver a unique website to you.

WordPress Plugin Development: Numerous WordPress plugins are available to create different functions on a website, but what if you need a unique functionality on your site? The WordPress developers using the PHP programming language can create unique plugins for WordPress sites. Note that not all web design companies can create custom WordPress plugins – only those that have experienced PHP / WordPress developers can carry out WordPress plugin development.

WordPress SEO: Not all but many web design agencies provide SEO services for WordPress sites. SEO services are essential to rank your website higher in the search engine result pages so that your potential customers can easily find you.

These are some of the common things a web design company with expert WordPress developers can do for you. If you are considering WordPress for your website, then seek the assistance of a reliable web design company like iCrayons.

iCrayons is one of the leading web design companies in the London, UK, that has brilliant WordPress developers who provide quality WordPress development. We have years of experience in WordPress development, and we provide extensive WordPress development services in the UK. We can help you with WordPress CMS development, WordPress Ecommerce development, WordPress theme development, WordPress plugin development, as well as WordPress SEO.

Contact us with your web development requirement today at sales@icrayons.co.uk. You can also call us directly on +44 (0)20 8123 1618 to learn more about our WordPress developers and WordPress development services in the UK.

web-development

Why Hire a Professional Web Development Company?

Why Hire a Professional Web Development Company?
5 (100%) 1 vote

When it comes to web development, as a business owner, you have two options available. One option is to hire a full-time web developer for your company. Another option is to hire a professional web development company. Hiring a professional web development company certainly has many advantages over hiring a full-time web developer. Let us look at some of these advantages:

Unique Website

It is important to have a unique website, completely different from your competitors’ websites. Your business website needs to be beautiful with the ability to make a bold impression in the minds of visitors. Your full-time web developer may not be able to create such a website and rather rely on readymade templates, which are quite common. A professional web development company, on the other hand, has a team of web designers and web developers, that can design a beautiful and unique website from scratch.

Flawless Website

A business website with bugs and errors is sure to turn off the visitors and ruin the business name. Therefore, it is of cardinal importance that your website is free from any errors or bugs. Your full-time web developer may not be skilful enough to tackle all the website issues. A professional web development company, however, has a complete command over various web development technologies that enable it to create prolific websites and fix website issues if there are any.

Responsive Website

These days, people access websites from all sorts of devices. For that reason, your business website needs to be responsive, able to adjust spontaneously to different devices. While a full-time web developer may or may not be able to create a responsive website, a professional web development company certainly does have the ability to build responsive websites that render seamlessly on different devices and are free from errors.

Web Optimisation

Website optimisation is challenging. Aspects such as website’s size, loading speed, search engine friendliness, intuitiveness, etc., all come under website optimisation. Your full-time web developer may be able to take care of some of the optimisation issues, but not all. A professional web development company, however, can handle each aspect of website optimisation. Therefore, it is sensible to hire a professional web development company.

SEO

Well, apart from having a business website, you need the vital SEO or search engine optimisation services. SEO services are geared toward improving your website ranking in Google, Bing, and other search engines’ SERPs (search engine results pages), and eventually increasing web traffic on your site so that you can generate more leads and ultimately more sales. SEO is a continuous process, and you cannot expect it from your web developer to carry out all the SEO activities by himself or herself. A professional web development company has dedicated SEO experts who can take care of your website’s SEO needs.

Overall, in order to have a prolific website that can actually work for your business, it is wise to approach a good web development company rather than hiring a full-time web developer.

When in need of professional web development services, UK business owners rely on us at iCrayons. We are one of the reliable web development companies in the London, and we provide quality web design and web development solutions to businesses across the UK. Along with web design and development, we also provide efficient internet marketing, bespoke software development, mobile app development, and other essential business services. Just browse through our website http://www.icrayons.co.uk/ to learn more about our services.